PEAK ANTIFREEZE, MR. CLEAN TO SPONSOR CHICAGOLAND SPEEDWAY IRL INDYCAR RACE
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August 31, 2005 - Old World Industries announced today that is has signed an agreement with Chicagoland Speedway to be the title rights sponsor for the Indy Racing League’s IndyCar Series race in Joliet, Ill., on Sun., Sept. 11, 2005. The race — dubbed the PEAK® Antifreeze Indy™ 300 Presented by Mr. Clean™ — is named after two of Old World Industries’ top brands, PEAK Antifreeze and Mr. Clean Windshield Wash and Wiper Blades.
Old World Industries, based in Northbrook, Ill., has been a leader in the development and distribution of automotive products of the highest quality for more than 30 years. Its ties to motorsports grew even stronger last month when the company announced an agreement with IRL rookie sensation and Illinois native Danica Patrick, the Indianapolis 500 Rookie of the year and leading contender for the 2005 IndyCar Series Rookie of the Year Award.
“As a Chicagoland company with a long history in motorsports, Old World Industries, manufacturer of PEAK® Antifreeze and Mr. Clean™ Premium Windshield Wash & Wiper Blades, is proud to be a part of the thrills and excitement that every Chicagoland Speedway race delivers,” said Jeff Stauffer, vice president of marketing for the company. “This is the perfect partnership for us because, just like today’s high-tech race cars and talented race drivers, our products represent the utmost in advanced technology, PEAK performance and overall quality. Our 150 Chicago-based employees and our great retail partners across the world are looking forward to a great race and cheering on PEAK and Mr. Clean’s newest ambassador, Danica Patrick.”
Matthew Alexander, vice president and general manager of Chicagoland Speedway and Route 66 Raceway, is equally excited about the partnership.
“We are excited about partnering with Old World Industries for the IndyCar race in September,” Alexander said. “Old World Industries has built its reputation on servicing the specific needs of its customers with superior products. Their dedication to quality complements our efforts brilliantly, as we at Chicagoland Speedway strive to provide the utmost in entertainment and service to our fans during ARCA/IRL weekend. We know that this collaboration will help add to the excitement of the historically action-packed race with the nail-biting finishes that we’ve come to expect here at Chicagoland Speedway.”
Chicagoland Speedway, along with its sister-track Route 66 Raceway, make up Joliet, Illinois’ 1,300-acre, multi-purpose motorsports facility located on Historic Route 66 – Illinois’ largest sporting facility. Chicagoland Speedway, which has been in operation since 2001, is a $130 million, 1.5-mile D-shaped tri-oval speedway located adjacent to Route 66 Raceway. Chicagoland Speedway annually hosts NASCAR in July, as well as ARCA and IRL in September. Chicagoland Speedway also hosts several driving schools. Route 66 Raceway, which provides world-class entertainment for all types of racing fans, is a multimillion-dollar complex that includes a 1/4-mile, stadium-style drag strip and 1/2-mile dirt oval track. Since opening its doors in 1998, Route 66 Raceway has continued to host a wide variety of events. Route 66 Raceway’s 1/2-mile dirt oval track annually hosts Team Demolition Derbies, AMA Flat Track Championship racing, World of Outlaws and Monster Truck shows. Route 66 Raceway’s 1/4-mile drag strip annually hosts two NHRA POWERade Drag Racing National events, Jr. Dragsters, car shows, bracket racing, test n’ tunes and much more.
PEAK Antifreeze and Mr. Clean Windshield Wash & Wiper Blades are marketed and distributed by Old World Industries, which is among the largest privately-held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer product markets, energy exploration, and chemical manufacturing in more than 50 countries worldwide. Old World's other brands include a full line of PEAK® Performance Products; SIERRA®, the safer antifreeze; Fleet Charge® Fully Formulated Coolant; Final Charge® Heavy Duty Global Extended Life Antifreeze/Coolant; SmartBLADE™ Premium Wiper Blades; HERCULINER® Truck Bed Liner Kits; SplitFire® Spark Plugs, Wire Sets and Performance Meters & Accessories. For more information, please visit www.oldworldind.com. Mr. Clean, the Mr. Clean icon and the accompanying artwork are the intellectual property of The Procter and Gamble Company, Cincinnati, Ohio, used under license by Old World Industries, Inc.