Goody’s Headache Powder Sponsors NASCAR Busch Series Race
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North Carolina Speedway announces entitlement of 2004 event
ROCKINGHAM, N.C. - North Carolina Speedway and GlaxoSmithKline Consumer Healthcare are teaming up to host the Goody’s Headache Powder 200 NASCAR Busch Series event on Saturday, Feb. 21 at “The Rock” – the series’ first appearance in the Carolinas of the 2004 season.
One of the most popular analgesics in the southeastern United States, Goody’s provides fast and effective temporary relief from minor aches and pains due to headaches, arthritis, colds or flu, muscle strain, backache and menstrual discomfort. The brand’s relationship with NASCAR dates back to 1977 when Goody’s became one of the sanctioning body’s first non-automotive sponsors. Today it continues its status as the “Official Pain Reliever of NASCAR.”
North Carolina Speedway, a 1.017-mile superspeedway located in the Sandhills of North Carolina, has hosted NASCAR Busch Series events since the series’ inception in 1982.
“North Carolina Speedway is excited to continue its relationship with such an outstanding company as Goody’s in the form of a race entitlement,” said Chris Browning, Executive Vice-President & General Manager, North Carolina Speedway. “The company has strong ties to the racing industry and is committed to working together to provide numerous promotional opportunities as well as an exciting race weekend for our guests.”
"Goody’s is proud to sponsor the Goody’s Headache Powder 200 at North Carolina Speedway,” said Darren Singer, Vice President of Marketing for GlaxoSmithKline Consumer Healthcare. “The racing at “The Rock” is always exciting and fast, and since Goody’s is known for its speed in providing pain relief, it makes sense to be associated with this event.” Singer continued, “In the 27 years Goody’s has been associated with NASCAR, we have distributed more than two million free samples of the fast-acting pain powder to race enthusiasts. Fans should look for us during the race weekend in Rockingham to receive their free samples of “The Official Pain Reliever of NASCAR.”
The weekend kicks off Friday, February 20 with practice and qualifying for both the NASCAR Busch and NEXTEL Cup Series. The 197-lap Goody’s Headache Powder 200 Busch Series race begins at 1 p.m. on Saturday, February 21, and the Subway 400 NASCAR NEXTEL Cup Series takes the green flag Sunday, February 22 at 1 p.m.
Grandstand gates will open at 8 a.m. Friday, Saturday and Sunday of race weekend. Great seats are still available, so order now! To purchase tickets, or for more information on North Carolina Speedway events, please call the speedway ticket office at (866) 451-RACE or visit us online at www.northcarolinaspeedway.com.
Get your tickets now and don’t miss “Solid Racing at The Rock”…. there’s nothing else like it.
International Speedway Corporation is a leading promoter of motorsports activities in the United States, currently promoting more than 100 events annually. The Company owns and/or operates 12 of the nation’s major motorsports facilities, including Daytona International Speedway in Florida (home of the Daytona 500); Talladega Superspeedway in Alabama; Michigan International Speedway located outside Detroit; Richmond International Raceway in Virginia; California Speedway near Los Angeles; Kansas Speedway in Kansas City, Kansas; Phoenix International Raceway in Arizona; Homestead-Miami Speedway in Florida; North Carolina Speedway in Rockingham; Darlington Raceway in South Carolina; Watkins Glen International in New York; and Nazareth Speedway in Pennsylvania.
Other track interests include an indirect 37.5% interest in Raceway Associates, LLC, which owns and operates Chicagoland Speedway and Route 66 Raceway near Chicago, Illinois.
The Company also owns and operates MRN Radio, the nation's largest independent sports radio network; DAYTONA USA, the "Ultimate Motorsports Attraction" in Daytona Beach, Florida, the official attraction of NASCAR; and subsidiaries which provide catering services, food and beverage concessions, and produce and market motorsports-related merchandise under the trade name “Americrown.”
For more information, visit the Company's Web site at www.iscmotorsports.com.About Goody’s
Goody’s Headache Powder has been providing fast relief since 1932 when it was formulated by Winston-Salem, NC pharmacist Martin “Goody” Goodman. Today, it is one of the most popular analgesics in the southeastern United States providing fast and effective temporary relief from minor aches and pains due to headaches, arthritis, colds or flu, muscle strain, backache and menstrual discomfort.
About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world’s largest over-the-counter healthcare products companies and ranks second globally in sales of oral care products. Its more than 30 well-known products include such medicine cabinet staples as Abreva®, Aquafresh® toothpastes and toothbrushes, Goody’s Headache Powder, Nicorette®, NicoDerm ® CQ, Oxy®, Sensodyne® and Tums®.
GlaxoSmithKline -- one of the world's leading research-based pharmaceutical and healthcare companies -- is committed to improving the quality of human life by enabling people to do more, feel better and live longer.
NASCAR has a broad reach with 1,800 racing events in 36 states at more than 110 tracks. The sanctioning body for stock car racing is headquartered in Daytona Beach, Fla., with offices in New York City (Corporate Marketing), Los Angeles (Broadcasting Media and Entertainment), Charlotte, N.C. (Licensing and Aftermarket), and Concord, N.C. (Research and Development Center). More Fortune 500 companies are involved in NASCAR than any other professional sport.