Goody’s Headache Powder renews its status as the “Official Pain Reliever of NASCAR” and extends one of the longest-running sponsorships in the sport
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PITTSBURGH, January 27, 2004 -- Goody’s Headache Powder and NASCAR are pleased to announce the renewal of Goody’s status as the “Official Pain Reliever of NASCAR” – a title it has held for the past 27 years. Of NASCAR’s current 2004 official sponsor roster, Goody’s Headache Powder is the longest serving, non-automotive sponsor of NASCAR.
Darren Singer, Vice President of Marketing for GlaxoSmithKline Consumer Healthcare, maker of Goody’s, said, “We’re proud of our long-standing partnership with NASCAR. The action-packed sport with its emphasis on close competition and fast cars is a perfect fit for Goody’s, a brand that is all about speed. And you would be hard-pressed to find a more loyal and passionate fan base. Goody’s and NASCAR are a winning team.”
“Goody’s has been such a big part of our sport for so long, supporting drivers, teams and tracks,” said Brett Yormark, Vice President of Corporate Marketing for NASCAR. “Their longevity in our sport is a testament to the success of their NASCAR program. We hope that our relationship continues another 27 years, and beyond.”
In addition to maintaining its status as the “Official Pain Reliever of NASCAR,” Goody’s will continue its long-running sponsorship of the the Goody’s “Extra Strength Award” presented to the highest-finishing eligible driver in the NASCAR Busch Series as well as the Goody’s “Headache Award” presented during MRN race broadcasts to the driver/team who experiences the biggest “headache” as a result of the day’s racing activities in the NASCAR Busch Series.
Because A Headache Can Really Be The Pits…
Beginning this year, Goody’s will also present the “Goody’s Fast Relief Zone” at selected tracks on the NASCAR circuit, offering fans an interactive and engaging respite. The Goody’s Fast Relief Zone will feature free Goody’s samples, chilled water, portable misters on hot days, racing-themed activities, and games where fans can win prizes such as a chance to climb in a race car and drive around the track at the Richard Petty Driving Experience.
“Since 1977, when Goody’s became the Official Pain Reliever of NASCAR, we have distributed over two million free samples of the fast-acting pain powder to NASCAR fans,” added Singer. “The Goody’s Fast Relief Zone will be a place fans can refuel, tune up or just sit back and kick the tires.”
The Goody’s Relief Zone will be available at eight events this season at the following five venues: Atlanta Motor Speedway (March 13 & 14, October 30 & 31), Bristol Motor Speedway (March 27 & 28, August 27 & 28), Lowe’s Motor Speedway (May 21 & 22, May 29 & 30, October 15 & 16), Texas Motor Speedway (April 3 & 4) and Richmond International Raceway (May 14 & 15, September 10 & 11).
Two For Two
In addition to its 27-year history with NASCAR, Goody’s is also the official pain reliever of Petty Enterprises. Goody’s announced in October 2003 that Richard Petty had signed on for another two years to continue as the brand’s spokesperson. Richard Petty, who personally uses Goody’s, has been the face of the product for nearly 25 years.
“With Petty and NASCAR, we found something that worked and stuck with it, just like the millions of folks who use Goody’s,” Singer said. “Very few brands have been associated with one spokesperson or one sponsorship for as long as we have.”
Petty will once again appear in electronic and print advertising, point-of-sale and instore materials and direct mail pieces. He will also sign autographs in the Goody’s Fast Relief Zone at selected events.
Goody’s Doing Good
In 2004, Goody’s will share title sponsorship with NASCAR for the “Fun Walk On Track for Charity” at three Speedway Motorsports tracks, Bristol, Texas and Lowes Motorspeedways. Proceeds from the events will benefit Speedway Children’s Charities and the Victory Junction Gang Camp in Randleman, NC.
The Victory Junction Gang Camp, a racing-themed camp for seriously ill children, is scheduled to open in 2004 complete with a state-of-the-art onsite medical center made possible by a $1 million donation from Goody’s in 2002. The Goody’s Body Shop will allow the campers to receive all their necessary medical care – from skinned knees to chemotherapy treatments – without leaving the camp grounds. The camp was founded by Kyle and Patty Petty on land donated by Richard and Linda Petty. For more information on the camp, visit www.victoryjunction.org.
Goody’s Headache Powder has been providing fast relief since 1932 when it was formulated by Winston-Salem, NC pharmacist Martin “Goody” Goodman. Today, it is one of the most popular analgesics in the southeastern United States providing fast and effective temporary relief from minor aches and pains due to headaches, arthritis, colds or flu, muscle strain, backache and menstrual discomfort.
About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world’s largest over-the-counter healthcare products companies and ranks second globally in sales of oral care products. Its more than 30 well-known products include such medicine cabinet staples as Abreva®, Aquafresh® toothpastes and toothbrushes, Goody’s Headache Powder, Nicorette®, NicoDerm ® CQ, Oxy®, Sensodyne® and Tums®.
GlaxoSmithKline -- one of the world's leading research-based pharmaceutical and healthcare companies -- is committed to improving the quality of human life by enabling people to do more, feel better and live longer.
NASCAR has a broad reach with 1,800 racing events in 36 states at more than 110 tracks. The sanctioning body for stock car racing is headquartered in Daytona Beach, Fla., with offices in New York City (Corporate Marketing), Los Angeles (Broadcasting Media and Entertainment), Charlotte, N.C. (Licensing and Aftermarket), and Concord, N.C. (Research and Development Center). More Fortune 500 companies are involved in NASCAR than any other professional sport.