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ANNOUNCES NEW AND IMPROVED WORKSHOP FOR AUTOMOTIVE DEALERS
e-Advertising Essentials Workshop More Interactive
the leading automotive marketplace and consumer information
website, announces new and improved dealer training called e-Advertising
Essentials Workshops, free to all automotive dealers. So far this
year, dealer trainers Jack Simmons and Howard Polirer have
visited more than 60 cities and have trained over 3,000 dealers.
as the E-Basics dealer training program, e-Advertising Essentials
is still a nearly daylong educational session, but is more
interactive and incorporates break-out sessions to test the
skills just taught to the dealers. Rather than only being
presented to, the dealers now have the opportunity to work
together, brainstorm, discuss learning activities, and then
present their ideas to the group. The workshops highlight web
design, ad writing, and creating an Internet savvy
culture at dealerships.
been telling and are now also showing dealers how to take
advantage of the online tools available to them that can help
them become more successful, said Simmons, National Dealer
Trainer. Its all part of AutoTrader.coms
unparalleled commitment to dealers.
unique to AutoTrader.com, discusses more broadly what car buyers
are doing with the Internet, but also specifically touches on how
dealers can merchandise their cars by using multiple photos,
pricing vehicles competitively and maximizing their own
dealership web sites. In addition, the training stresses the
importance of E-mail and telephone best practices, and how sales
teams can seize the opportunities when potential buyers contact
Dealer Trainer, said our goal is to educate dealers on new
technology, and also ways to improve business through their
virtual showrooms on the Internet.
AutoTrader.com, created in 1997 and headquartered in Atlanta,
Ga., is the Internets leading auto classifieds marketplace
and consumer information website. AutoTrader.com aggregates in a
single location more than 2.8 million vehicle listings from 40,000
dealers and 250,000 private owners, which provide the largest
selection of vehicles attracting more than 10 million qualified
buyers each month. Through innovative merchandising products such
as multiple photos and comprehensive search functionality,
AutoTrader.com unites buyer and seller online dramatically
improving the way people research, locate and advertise vehicles.