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AUTOTRADER.COM HAS HIGHEST OVERALL
SATISFACTION AMONG USED-VEHICLE INDEPENDENT SITES IN J.D. POWER
AND ASSOCIATES STUDY
Company Receives Highest Scores among Used-Vehicle
Independent Sites in 2005 Dealer Satisfaction with
Online Buying Services Study
AutoTrader.com, the #1 online automotive classified
advertising company in the U.S., today announces important
results in the 2005 Dealer Satisfaction with Online Buying
Services Study from J.D. Power and Associates.
AutoTrader.com has the highest overall satisfaction
among used-vehicle independent sites for the second year in a row.
The company received the highest scores for Overall
Satisfaction, Business Generation, Dealer
Support/Service, Transmission of Leads and Advertising,
leading other competitors in the study in each of these
According to the study, AutoTrader.com delivers more
used-vehicle leads per dealer than its competitors. The
company also delivers more used-vehicle sales per dealer than its
competitors. With the highest monthly used leads per dealer (26),
AutoTrader.com delivers 11% of its dealers' total used-vehicle
sales. AutoTrader.com received highest scores in 14 out of
15 dealer satisfaction attributes (such as Quality of Leads,
Gross Profit Margin, Dealer Training and Assistance with Selling
Certified Pre-Owned Vehicles). Service satisfaction has
helped AutoTrader.com remain the dominant volume player in the
arena of used-vehicle lead providers.
This authoritative measurement of dealer
satisfaction is reflective of the fact that AutoTrader.com
continues to prove its worth to dealers, said Chip Perry,
president and chief executive officer, AutoTrader.com. With
our growing stable of partners and our continued commitment to
national marketing, our sales force and customer service, we
drive consumers to dealers and value our dealer customers.
AutoTrader.com, created in 1997 and headquartered in
Atlanta, Ga., is the Internets leading auto classifieds
marketplace and consumer information website. AutoTrader.com
aggregates in a single location more than 2.8 million vehicle
listings from 40,000 dealers and 250,000 private owners, which
provide the largest selection of vehicles attracting more than 10
million qualified buyers each month. Through innovative
merchandising products such as multiple photos and comprehensive
search functionality, AutoTrader.com unites buyer and seller
online dramatically improving the way people research,
locate and advertise vehicles.