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AUTOTRADER.COM ANNOUNCES NEW STRATEGIC
PARTNERSHIP WITH NADAGUIDES.COM
Industry Leaders To Share Listings and Information Across
AutoTrader.com, the #1 online automotive classified
advertising company in the U.S., and NADAguides.com, a leading
vehicle information website, today announce a groundbreaking
strategic partnership. AutoTrader.com will exclusively power
vehicle listings on both the New Car Center and Used Car
Center at NADAguides.com, and will provide the ability for
visitors to list their cars for sale using AutoTrader.coms
Sell Your Car feature. NADAguides.com is now the premier vehicle
pricing source at AutoTrader.com and will be integrated into all
key areas of AutoTrader.com relevant to buying and selling cars.
When consumers list their vehicles on AutoTrader.com, theyll
have access to NADAguides.com used car pricing and when shoppers
are looking for used cars to purchase, they can instantly access
NADAguides.com vehicle pricing as part of their research process.
Our partnership with NADAguides.com, a trusted
resource for anyone searching for a vehicle, will continue to
build our consumer brand and bring additional value to our more
than 40,000 dealer customers, said Chip Perry, AutoTrader.coms
President and Chief Executive Officer. NADAguides.com
has been a valuable partner for many years and were
thrilled to expand our integration and provide our dealers with
direct access to NADAguides.coms audience of more than 3
million monthly in-market car shoppers.
The NADAguides.com and AutoTrader.com brands
are two of the most trusted, well-known brands in the automotive
industry, said Lenny Sims, Director of Operations,
NADAguides.com. Both organizations have a
longstanding relationship. It makes perfect sense for us to
create this partnership to provide car buyers and sellers with
the most comprehensive vehicle services available on the Internet
AutoTrader.com, created in 1997 and headquartered in
Atlanta, Ga., is the Internets leading auto classifieds
marketplace and consumer information website. AutoTrader.com
aggregates in a single location more than 2.8 million vehicle
listings from 40,000 dealers and 250,000 private owners, which
provide the largest selection of vehicles attracting more than 10
million qualified buyers each month. Through innovative
merchandising products such as multiple photos and comprehensive
search functionality, AutoTrader.com unites buyer and seller
online dramatically improving the way people research,
locate and advertise vehicles.
AutoTrader.com is a majority-owned subsidiary of Cox
Enterprises. Other investors include Landmark Communications,
ADP, Inc., and the venture capital firm Kleiner Perkins Caufield
About NADA Guides.com
N.A.D.A. Appraisal Guides (NADAguides.com) is the worlds
largest publisher of vehicle valuations and specification
information for new and used cars, trucks, vans, and SUVs, as
well as van conversions, limousines, classic and collectible
cars, boats, RVs, motorcycles, snowmobiles, personal watercraft
and manufactured housing. The companys consumer website,
NADAguides.com ( www.NADAguides.com), offers a variety of new and used vehicle services
in addition to valuation information. Throughout its 72-year
history, N.A.D.A. Appraisal Guides has earned the reputation as
the recognized authority for vehicle valuations. Its
website, NADAguides.com, is the most comprehensive vehicle
information resource on the Internet today.