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CARFAX
AND AUTOTRADER.COM FORM STRATEGIC PARTNERSHIP
Industry Leaders Join Forces to Revolutionize the Way Used
Cars Will Be Bought and Sold Online
Carfax, the
pioneer of the vehicle history report, and AutoTrader.com, the #1
online automotive classified advertising company in the U.S.,
today announced they are entering into a new partnership.The two
industry leaders are joining forces to help used car buyers and
sellers make better decisions by improving online used car
listings. In the coming months, used car shoppers on AutoTrader.com
will have access to free Carfax Vehicle History Reports for cars
being sold by participating dealers, further establishing
AutoTrader.com as one of the Web’s most comprehensive and
useful automotive marketplaces.
“Carfax
Vehicle History Reports have quickly become a must-have for
anyone who wants to buy or sell a car,” said Dick Raines,
president of Carfax. “Today’s used car shoppers demand
more information than ever before – along with detailed
vehicle descriptions and multiple photos, they also expect to see
Carfax reports as they review used cars online. By joining
our brands, Carfax and AutoTrader.com can help increase consumer
confidence when buying a used car online.”
Carfax and
AutoTrader.com are among two of the most popular automotive Web
sites. Tens of thousands of dealers rely on the services these
two companies provide to help maximize the value of their used
cars. Now the more than 10 million in-market consumers who
look at these used cars on AutoTrader.com each month will have
free access to on-the-spot vehicle history information provided
by Carfax-subscribing dealers.
“Listing
vehicles on AutoTrader.com enables sellers to reach the largest
number of potential buyers,” said Chip Perry, president and
chief executive officer, AutoTrader.com. “Carfax Vehicle
History Reports enhance the overall value of used cars for both
buyers and sellers. With this partnership, vehicles listed on
AutoTrader.com that include a Carfax Vehicle History Report will
provide prospective buyers with more robust information, aiding
in their purchasing decision.”
Visitors to
AutoTrader.com will begin seeing valuable used car information
from Carfax integrated into the AutoTrader.com site in the next
few weeks.
About Carfax
Founded in 1986, Carfax pioneered the concept of the vehicle
history report. Carfax Vehicle History Reports, the most
comprehensive collection of used vehicle information ever
assembled, can confirm a clean title history or help purchasers
identify previous salvage history, odometer fraud, flood damage
and more. Carfax, Inc., based in Fairfax, Virginia, is a wholly
owned subsidiary of the R.L. Polk & Co.
About
AutoTrader.com
AutoTrader.com, created in 1997 and headquartered in
Atlanta, Ga., is the Internet’s leading auto classifieds
marketplace and consumer information website. AutoTrader.com
aggregates in a single location more than 2.8 million vehicle
listings from 40,000 dealers and 250,000 private owners, which
provide the largest selection of vehicles attracting more than 10
million qualified buyers each month. Through innovative
merchandising products such as multiple photos and comprehensive
search functionality, AutoTrader.com unites buyer and seller
online – dramatically improving the way people research,
locate and advertise vehicles.
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