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AND YAHOO! AUTOS ANNOUNCE EXCLUSIVE USED CAR CLASSIFIEDS
Online auto powerhouses combine forces to maximize
audience and automotive listings inventory for consumers and
AutoTrader.com, the worlds
largest automotive marketplace, and Yahoo! Autos, the starting
point for automotive consumers and marketers on the Yahoo!
network, today announced a new strategic relationship that makes
AutoTrader.com the exclusive provider of used car classifieds on
Yahoo! Autos. Matching AutoTrader.coms expansive
inventory of more than 2.5 million dealer and private owner
listings with the power of Yahoo! Autos (http://autos.yahoo.com)
and the Yahoo! network establishes one of the most comprehensive
used automotive offerings on the Internet for consumers and
The relationship will expand
AutoTrader.coms industry leading car shopping audience by
enabling its dealers to also reach Yahoo!s large and
growing consumer base. In the J.D. Power 2004 Dealer Satisfaction
with Online Buying Services Study, AutoTrader.com had the highest
overall satisfaction among used-vehicle independent sites, and
the 2004 Used AutoShopper.com study ranked Yahoo! Autos among the
leaders in reach of used car shoppers. This arrangement with
Yahoo! Autos now allows AutoTrader.com to offer the combined
power of three of the top five used vehicle-shopping sites in the
Yahoo! Autos consumers utilizing
the Used Car section of the site will have the
- Quickly and easily find
the used car or truck that is right for them: Combining
AutoTrader.coms deep inventory with Yahoo!
Search Technology, users can quickly and easily locate
used cars and trucks in their area. Consumers can
tailor their searches by make, model, ZIP code, keywords,
price and more.
- Access detailed
information on all used car listings: Each
listing includes multiple photos and detailed make and
model information. Yahoo! Autos Used Car
section also allows consumers to access top resources
such as Kelley Blue Book pricing, J.D. Power ratings, and
- Personalize their auto
shopping experience: Consumers can take
advantage of Yahoo! Autos My Auto Center
solution by saving used car listings and searches.
- Leverage Yahoo!
communication tools to share their findings: Easily
email selected listings to others, or utilize Yahoo!
Messenger to instant message listings.
We are delighted to add
Yahoo! Autos to the AutoTrader.com team for the benefit of our 14,000
dealers who are always looking to us to grow our audience of in-market
car shoppers, said Chip Perry, president and chief
executive officer, AutoTrader.com. This relationship with
Yahoo!, together with our strong brand advertising, will solidify
our position as the number one top of mind auto classifieds site.
Yahoo! Autos is excited to
bring together AutoTrader.coms base of dealers and
classified listings with our automotive community, said
James Slavet, general manager, Yahoo! Autos. Our product
leverages Yahoo!s strengths in search, content and
personalization to create the best possible user experience, and
this relationship further enhances our offering for automotive
AutoTrader.com, created in 1997 and headquartered in Atlanta,
Ga., is the Internets leading auto classifieds marketplace
and consumer information website. AutoTrader.com aggregates in a
single location more than 2.5 million vehicle listings from 40,000
dealers and 250,000 private owners, which provide the largest
selection of vehicles attracting more than 8 million unique
visitors every month. Through innovative merchandising products
such as multiple photos and comprehensive search functionality,
AutoTrader.com unites buyer and seller online dramatically
improving the way people research, locate and advertise vehicles.
AutoTrader.com is a majority-owned
subsidiary of Manheim, the world's leading provider of automotive
services to commercial sellers and automobile dealers. Manheim is
a wholly owned subsidiary of media conglomerate Cox Enterprises,
Inc., and AutoTrader.com's principal stockholder and a key
investor along with Landmark Communications, ADP, Inc., and the
venture capital firm Kleiner Perkins Caufield & Byers.
About Yahoo! Autos
Yahoo! Autos (http://autos.yahoo.com) is the starting point
for automotive consumers and marketers on the Yahoo! network. The
site offers comprehensive content, tools and services to help
automotive consumers make informed decisions. Car buyers can
compare models and features, read consumer and expert reviews,
research pricing, search comprehensive automotive classified
listings and get quotes from local dealers. Yahoo! Autos is also
the only place where car buyers can access content aggregated
from highly trusted sources including Consumer Reports, Motor
Trend, J.D. Power and Kelley Blue Book, all in one location.
Yahoo! Inc. is a leading provider of comprehensive online
products and services to consumers and businesses worldwide.
Yahoo! is the No. 1 Internet brand globally and the most
trafficked Internet destination worldwide. Headquartered in
Sunnyvale, Calif., Yahoo!'s global network includes 25 world
properties and is available in 13 languages.