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SHOWS AUTOTRADER.COM FACILITATES $50 BILLION IN SALES ANNUALLY
Company drives 14 percent share of all used vehicle
sales in the U.S.
the worlds largest automotive marketplace, today announces
the results of a major retail transaction study that shows the
company is now facilitating more than $50 billion in sales each
year, which is 14 percent of the estimated $366 billion in annual
used vehicle retail sales. This sales figure dwarfs any other
automotive website in America.
groundbreaking retail transaction study, conducted by respected
research firm MORPACE International, is the first to estimate the
true economic impact of AutoTrader.com within the automotive
industry. It shows that prospects on AutoTrader.com take actions
that translate into significant sales volume. Of 8 million
monthly unique visitors to the site, more than 1.3 million
prospects, defined as people, not simply leads, purchase nearly
600,000 vehicles per month. This means AutoTrader.com users drive
$90 billion in sales a year. Of that $90 billion, $50 billion is
directed specifically to AutoTrader.com sellers through the sale
of more than 4.2 million vehicles.
shoppers represent one quarter of the industrys purchasing
power, said Chip Perry, president and chief executive
officer, AutoTrader.com. Other sites quote high numbers of
visitors, but many of these clicks are going to parts and
accessories or recreation vehicles, while all our visitors come
to purchase passenger cars and trucks. Because more consumers
find what they want on AutoTrader.com, dealers receive far more
prospects from us than our competitors. In fact, theres an
even greater opportunity for sellers to convert these prospects
to sales than we realized.
the industrys largest database of listings, at 2.5 million,
compared to eBay Motors approximately 25,000 and Cars.coms
approximately 500,000, AutoTrader.com truly brings the most
buyers to the most sellers. The J.D. Power and Associates 2003
Used Autoshopper.com Study gave a third party testament to the
power of AutoTrader.com when the study showed that fully 30
percent of all automotive Internet users (AIUs) purchasing
vehicles they found online located them on AutoTrader.com, which
represents more than the next five largest competitors combined.
a 50 percent growth rate in 2003 and annual revenue well north of
$100 million, AutoTrader.com is the category leader. The companys
growth, traffic and dealer database, now at 12,000 paying dealers
and 40,000 dealers overall, continue to outpace expectations,
with the company currently reaching more than 8 million unique
monthly visitors, who perform 50 million vehicle searches and
view 150 million individual vehicles from a database of 2.5
AutoTrader.com, created in 1997 and headquartered in
Atlanta, Ga., is the Internets leading auto classifieds
marketplace and consumer information website. AutoTrader.com
aggregates in a single location more than 2.5 million vehicle
listings from 40,000 dealers and 250,000 private owners, which
provide the largest selection of vehicles attracting more than 8
million unique visitors every month. Through innovative
merchandising products such as multiple photos and auction-style
listings and comprehensive search functionality, AutoTrader.com
unites buyer and seller online dramatically improving the
way people research, locate and advertise vehicles.