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LAUNCHES BEST PRACTICES MICROSITE
Streaming video of President and CEO Chip Perry leads dealers
through best practices modules online
AutoTrader.com, the worlds
largest automotive marketplace, today announces its launch of a
dealer best practices microsite. The site aims to educate
AutoTrader.coms more than 40,000 dealer customers about how
to use proven best practices to increase sales by more
effectively showcasing their inventories online. It also explains
the benefits of using online classified listings to attract
potential customers. The presentation includes an overview and
several training modules that offer in-depth explanations through
streaming video of Chip Perry, AutoTrader.coms president
and chief executive officer.
As the viewer goes to http://bestpractices.autotrader.com and then clicks on various module titles,
such as Use the Internet to Sell and Market
Your Cars Effectively, Chip comes onscreen and walks the
user through tactics that have worked for AutoTrader.coms
most successful dealers. The best practices concept grew
out of dealers asking the company how to best turn Internet
shoppers into buyers, Perry explained. We force
ranked all 40,000 of our dealers and identified the strategies
being used by the dealers at the top of the list who received the
most leads. The microsite shows what these best practices
strategies are and how other dealers can use them.
The best practices microsite is
one of many services AutoTrader.com offers its dealer customers,
including marketing intelligence reports and in-dealership
training. The microsite shows that dealers with effective
merchandising can generate three to five and sometimes up
to 10 times the response of a dealer who has only average
merchandising. On the microsite Chip shows examples of effective
merchandising which fall into several key categories such as
Telling the Story of the Car, Telling the Story
of the Dealership, and using coupons and specials to drive
consumer response. Additionally, the site is dynamic and will
evolve to include the most recent strategies for successful
automotive marketing on the Internet.
All of the research shows
that Internet shoppers are information hungry, said Perry.
Successful dealers are capitalizing on this big time. They
include multiple photos, detailed vehicle descriptions, comments
about the vehicle and text messages that act like online coupons
in order to get the consumer to take action. These basic
techniques really can help drive more qualified in-market car
buyers to your dealership.
AutoTrader.coms dealers have
access to the largest online auto classified site, with the most
in-market car shoppers, as well as a powerful set of cost
effective and targeted advertising and auction-style listings
products. AutoTrader.com attracts more than 7 million unique
visitors monthly who perform 40 million vehicle searches and view
80 million individual vehicles each month. AutoTrader.com also
has by far the largest dealer sales and support staff in the
industry and provides dealers with a tool called AdManager to
efficiently post and manage their inventories online. AutoTrader.com
also provides dealer training at free seminars called E-Basics
that share current best practices for using the Internet as a
marketing and sales channel for new and used vehicles.
AutoTrader.com, created in 1997 and headquartered in
Atlanta, Ga., is the Internets leading auto classifieds
marketplace and consumer information website. AutoTrader.com
aggregates in a single location more than 2.2 million vehicle
listings from 40,000 dealers and 250,000 private owners, which
provide the largest selection of vehicles attracting more than 7
million unique visitors every month. Through innovative
merchandising products such as multiple photos and auction-style
listings and comprehensive search functionality, AutoTrader.com
unites buyer and seller online dramatically improving the
way people research, locate and advertise vehicles.