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ONLINE LAUNCHES NEW AUTOS CHANNEL TO HELP CONSUMERS BUY NEW AND
AOL Autos Teams Up with Most Trusted Brands in the Auto
Industry To Simplify the Car Buying Process: Edmunds.com,
AutoTrader.com, Consumer Reports, Kelley Blue Book and More
Destination on AOL, CompuServe, and Netscape Represents Most
Effective Way for Automakers and Dealers to Connect with
America Online, Inc.,
the world's leading interactive services company, today announced
the launch of the new AOL Autos Channel, a greatly improved and
simplified car buying experience. Available on the flagship
AOL Service, CompuServe, and Netscape, the new Autos area
provides consumers with tools and information from the most
trusted brands in the auto industry and introduces a streamlined
process for putting car buyers directly in touch with local car
dealers and automakers. The new Autos experience will
extend to AOL.COM in the fall.
As part of the
launch, AOL also announced today that it has entered into a
marketing and technology alliance with Edmunds.com, the premier
online resource for automotive information, that empowers AOL
members and Web users by providing comprehensive vehicle research
and car-shopping tools.
In addition, AOL has
forged a new agreement with Kelley Blue Book to assist car buyers
in finding standard new and used car prices. Consumers can also
continue to take advantage of content and tools from AutoTrader.com,
which is already a popular destination on AOL Autos offering more
than 2 million used-car listings, as well as Consumer Reports'
ratings recommendations, including safety information.
Forrester Research, third-party leads on new-car buyers provided
dealers with nearly 40% of their online sales in 2002. The
launch of the Autos Channels on the AOL Service, CompuServe, and
Netscape marks AOL's entree to the lead generation business,
which gives automakers and dealers new ways to reach qualified
car buyers and makes the buying process more effortless for
consumers. As millions of AOL members and Web users
research and decide on a new car, the new Autos destination
enables them to get free, customized price quotes for the exact
car they want from their local dealers. Through its agreements
with AutoUSA, a subsidiary of AutoNation, and AutoWeb and
FordDirect, AOL brings the car dealers directly to the consumer,
creating an easy and convenient car buying process with no hassle
AOL Autos is
helping to make the Internet a more efficient medium for
automakers and dealers, enabling them to more easily reach
consumers during the impressionable stage of their
car buying process. We let the consumers drive the
relationship by giving them an opportunity to be contacted by
local car dealers who offer the exact cars they are looking for,
said Chris Croll, Vice President and General Manager of Network
Classifieds, America Online. Research tells us that
people visit four or more Websites during their search for a new
car.* Now, the most trusted content is available through
AOL Autos. As the new car season heats up, consumers will
have a completely new online automotive resource to help them
research, buy and sell a car online."
New Content and
Design Expand AOL's Autos Resources for Members and Marketers
America Online has entered into new content alliances with two
best-of-breed and industry-leading brands in the automotive
space, Edmunds.com and Kelley Blue Book. The content and
tools offered through these agreements greatly expand the autos
resources and content from industry leading partners on the AOL
Service, CompuServe, and Netscape in the following ways:
* Through an agreement with
Edmunds.com, AOL members and Web users will find all-new car
research and comparison tools, such as Buying Guides; new pricing
tools that enable car buyers to configure and price models with
options and current incentives; Edmunds expert reviews for
nearly all available current-year vehicles; and convenient, no-hassle,
free-quote pricing from qualified local dealers to help consumers
get the best deal before they buy.
* A new relationship with Kelley
Blue Book enables AOL to offer consumers direct access to
Kelley's famed Blue Book Values product, which lists
new-car and used-car pricing considered to be the standard by car
owners everywhere. Through this new agreement, AOL's Autos
experience will be adding one of the most recognized and
respected brands in the online autos space.
* A popular resource on the Autos
Channels, Consumer Reports provides AOL members and Web users
with access to its automotive content, including expert
recommendations and tips, as well as safety information.
* America Online and AutoTrader.com
entered into an agreement in January 2001 to deliver
comprehensive used auto listings to millions of online consumers
on AOL and its Web brands. Today, AutoTrader.com powers the
Autos used-car area and gives consumers direct access to the
Internet's largest directory of more than 2 million used vehicles
as well as AutoTrader.com's proprietary Find a Car and Sell a Car
* Car shoppers can also check out
the CARFAX Vehicle History Reports before they buy a used-car.
Available in the new Autos areas, CARFAX Reports uncover costly
hidden problems, including salvage history, mileage fraud and
* Through an agreement with
Insurance.com, tens of millions of users of the America Online
brands have convenient access to Insurance.com's quality consumer
insurance content, including free instant comparison quotes and
* The new content and design of
the Autos experience on the AOL Service, CompuServe, and Netscape
will also enable America Online to directly build and expand on
its existing relationships with many of the leading car
manufacturers, finance, and warranty partners, such as Chrysler
Group, Ford, General Motors, Honda, Lexus, Toyota, Capital One
Auto Finance, and Warrantybynet, as well as its third-party lead-fulfillment
partners, AutoUSA and AutoWeb.
Through the new AOL Autos
offerings, auto marketers can now deliver their messages to
engaged, in-market shoppers more effectively with larger and more
creative advertising opportunities that help them meet their
objectives, from new model launches to brand reinforcement. For
example, AOL's "New Model Spotlight" sponsorship
provides auto manufacturers with an opportunity to inform auto
shoppers about their new vehicles hitting the market.
Additionally, insurance, finance and warranty partners will enjoy
integrated placements throughout the car-shopping experience.
About America Online
America Online, Inc. is a wholly owned subsidiary of AOL
Time Warner (NYSE: AOL). Based in Dulles, Virginia, America
Online is the world's leader in interactive services, Web brands,
Internet technologies and e-commerce services.