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AUTOTRADER.COM AND EXPERIAN AUTOMOTIVE INCREASE CONSUMER ACCESS TO VEHICLE HISTORY INFORMATION
Embedded AutoCheck Reports Offer Merchandising Tool to Sellers and Confidence to Buyers

AutoTrader.com, the world’s largest automotive marketplace, and Experian, a global business solutions company, today announced the launch of a new merchandising tool for used-car dealers. Sellers will now have the option to embed links to the industry’s most robust vehicle history reports directly inside their classified advertising or auction-style listings.  This “FreeLink” feature, made available through Experian’s AutoCheck solution, gives AutoTrader.com dealers an affordable way to differentiate their listings by providing important vehicle history information free-of-charge to consumers.

All AutoTrader.com dealers now have access to the AutoCheck FreeLink feature. They simply sign up for Experian’s AutoCheck solution online and select whether to embed history reports for all vehicle listings or only those qualifying as “AutoCheck Certified.”   After the sign-up, participating dealers’ current and future listings on AutoTrader.com are automatically linked to history reports and made available without charge to potential car buyers.  Enrolled dealers can also access vehicle reports at www.autocheck.com for in-store merchandising and trade-in valuations.

“When listing a vehicle, it is important to provide as much information about the history of each vehicle as possible,” said Kevin Laten, partner/owner, The Automotive Group.  “It is a valuable sales tool as it gives customers and dealers the confidence they are looking for when buying and selling a car.”

An independent consumer study conducted by Morpace International found that 76 percent of used car purchasers considered a vehicle history report very or extremely important.   Shoppers are more confident with this trusted 3rd-party information, making Experian Automotive’s AutoCheck FreeLink a powerful sales tool.

“Vehicle history reports have quickly become a staple in the online automotive market because used car shoppers want reassurance of vehicle quality,” said Chip Perry, president and chief executive officer of AutoTrader.com. “Integrating Experian Automotive’s industrial strength AutoCheck reports via FreeLink into the classified or auction-style listing gives consumers increased confidence in our dealers’ inventory and empowers them to make a purchase decision.”

AutoTrader.com’s database of 2.2 million vehicles attracts more than 7 million unique visitors per month.  A recent J.D. Power and Associates Used Autoshopper.com Study finds that AutoTrader.com controls the single largest share (28 percent) of used vehicles found online and subsequently purchased.

“Our goal is to drive car sales by making vehicle history information accessible to every used car shopper,” said Scott Waldron, president of Experian Automotive. “By integrating AutoCheck FreeLink with AutoTrader.com’s extensive dealer network and consumer base, we are taking a major step toward this goal.  AutoCheck is powered by Experian’s National Vehicle Database which houses information on more than 450 million vehicles.”

About AutoTrader.com
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet’s leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 2.2 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 7 million unique visitors every month. Through innovative merchandising products such as multiple photos and auction-style listings and comprehensive search functionality, AutoTrader.com unites buyer and seller online – dramatically improving the way people research, locate and advertise vehicles.

AutoTrader.com is a majority-owned subsidiary of Manheim Auctions, Inc., the world's largest operator of wholesale auto auctions since 1945.  Manheim Auctions, a wholly owned subsidiary of media conglomerate Cox Enterprises, Inc., is AutoTrader.com's principal stockholder and a key investor along with Landmark Communications, ADP, Inc., and the venture capital firm Kleiner Perkins Caufield & Byers.  For more information, visit http://www.autotrader.com or call 1-800-353-9350.

About Experian Automotive
Experian Automotive delivers information solutions to manufacturers, dealers, finance and insurance companies, and consumers.  Experian helps automotive clients increase customer loyalty, target and win new business, and make better lending and vehicle purchase decisions.  Its National Vehicle Database, housing more than 450 million vehicles, along with Experian’s credit, consumer and business information assets, meets the industry’s growing demand for an integrated information source.  Experian’s advanced decision support services help clients turn this information into improved business results.

For more information on Experian Automotive and its suite of solutions, visit our web site at www.experianautomotive.com.

About Experian
Experian provides strategic support to organizations around the world. It helps its clients target, acquire, manage and develop profitable customer relationships.  It does this by combining its advanced decision support and outsourcing services with information on consumers, businesses, motor vehicles and property. Experian works with more than 40,000 clients across diverse industries, including financial services, telecommunications, health care, insurance, retail and catalog, automotive, manufacturing, leisure, utilities, property, e-commerce and government. Millions of consumers rely on Experian’s consumer credit services to meet their financial management needs. Experian is a subsidiary of GUS plc and has headquarters in Nottingham, UK, and Costa Mesa, Calif.  It has a 175-year history and unbroken sales growth over the past 23 years. Its 13,000 people support clients in more than 60 countries. Annual sales exceed $1.9 billion.