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SIGNS UP FOR THIRD SEASON WITH NASCAR ON FOX
The Worlds Largest Automotive Marketplace Buys Air
Time During Daytona Speed Week and Daytona 500
AutoTrader.com, the worlds
largest automotive marketplace, announced today its ongoing
commitment to nationwide brand marketing and advertising with its
planned broadcast sponsorship of NASCAR on FOX. Throughout the
first half of the NASCAR season, 13 races from February 8 to June
22, AutoTrader.com will air its popular whoosh and
buddies commercials in rotating spots. AutoTrader.com
has also secured the coveted sponsorship of the pre-race show
entitlement of Koolerz 300 a Busch Series race airing
AutoTrader.com confirmed the
widely-watched Daytona Speed Week and the Daytona 500 will
include television spots, on-air sponsorship billboards and
running order enhancements during which AutoTrader.coms
logo will appear alongside a ticker showing the running order of
the drivers. The seasons remaining Winston Cup Races will
include AutoTrader.com spots, ensuring brand exposure to millions
of viewers in the key online car-buying demographic. All
placements will run on FOX.
In the first half of the
NASCAR season on FOX we will successfully use our televised
NASCAR sponsorship as a highly-targeted way to reach an important
demographic segment, said Clark Wood, vice president of
marketing, AutoTrader.com. As the only automotive dot-com
with a major national network television advertising campaign
this year, we continue to reach our target demographic through a
variety of ongoing sports sponsorships, building nationwide
awareness and keeping AutoTrader.com top of mind.
sponsorship approach to repeatedly reach its target audience
through a variety of sources reinforces AutoTrader.coms
brand as a household name synonymous with smart used car shopping.
AutoTrader.com has consistently employed broadcast advertising
during widely viewed sporting events such as NFL, MLB, NBA, NCAA
Basketball and NASCAR. As a result of AutoTrader.coms
tremendous brand recognition, the company has set and broken
traffic records to its site, reaching more than 6 million unique
monthly visitors, conducting more than 30 million vehicle
searches per month from a database of 2.2 million vehicles.
underscored its commitment to making the car buying process
easier by introducing Auction-Style Listings. AutoTrader.coms
innovative new auction-style buying and selling tool has been
built from the ground up to serve the needs of mainstream used
car buyers and sellers better than existing auction-style sites.
As the clear market leader in Internet automotive advertising,
AutoTrader.com has the ability to fuel the growth of Auction-Style
Listings and further innovate in the dynamically-priced
classified advertising space.
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga.,
is the Internets leading auto classifieds marketplace and a
comprehensive consumer information website. Serving as
matchmaker, AutoTrader.com unites buyer and seller online
dramatically improving the way people research, locate and
advertise cars. AutoTrader.com aggregates in a single location a
comprehensive database of more than 2.2 million vehicle listings
from 40,000 dealers and 250,000 private owners, which provide the
largest selection of vehicles attracting more than 6 million
unique visitors every month.