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AutoConnect Integrates Best of Web Technologies To Create Massive User- and Advertiser-Friendly Car Shopping Site

World’s most comprehensive online pre-owned car shopping service uses integrated suite of technologies to provide compelling online experience for users, precision targeting for advertisers

Car shoppers and advertisers alike are more likely to have a smooth ride with AutoConnect thanks to the powerful blend of Web-based technologies assembled beneath the hood of the world’s most comprehensive online pre-owned car shopping service. By delivering hundreds of thousands of vehicle listings and fast, accurate and relevant information, AutoConnect empowers consumers to make informed purchase decisions and gives auto dealers and advertisers the ideal environment for reaching those consumers.

"We’ve marshaled the leading technologies available to deliver an extremely compelling experience to shoppers and a powerful and highly focused medium to advertisers," said Chip Perry, president and CEO of AutoConnect. "Hand-picked from the best of the best, the solutions provided by our technology partners help streamline the car shopping process and empower, but never overwhelm, the consumer."

AutoConnect, located at autoconnect.com, combines its own proprietary technologies and content with solutions from the following partners to create a Web site of unrivaled effectiveness for shoppers and advertisers alike.

Organic, an award-winning San Francisco Web developer, provides SmartKey technology to AutoConnect. Organic’s proprietary middleware, which utilizes server-side Java, enables AutoConnect shoppers to search almost instantly through AutoConnect’s huge vehicle inventory using multiple search parameters. It also enables shoppers to jump from category to category - from insurance to financing, for example - without drilling up and down through multiple layers and screens.

Accrue Software, Inc. provides overall site tracking and analysis services to AutoConnect. Accrue Insight™, the Sunnyvale, Calif. company’s flagship software product, enables AutoConnect to instantly track and understand usage patterns at an unprecedented level of detail. Captured data, including demographics and user habits, can be combined with AutoConnect’s proprietary Java-based page-rendering engine to create flexible and highly customized advertising campaigns.

DoubleClick, Inc., the Internet advertising solutions company, allows AutoConnect to deliver marketing messages with precision. Using data gathered from AutoConnect’s "context-sensitive help" database and other system resources, DoubleClick Dart technology can, for example, deliver advertising messages for minivans only to those shoppers interested in that category of vehicle.

PersonaLogic, Inc., a San Diego, Calif. company that creates AutoConnect’s Web-based "personal decision guides," provides patent-pending Personalogic™ technology that automatically helps shoppers choose the vehicle that is right for them. By completing a simple "Custom Search" question-and-answer form, shoppers are guided to cars or trucks that match their lifestyle and needs.

Further strengthening AutoConnect’s presence on the Web, the company also announced today a partnership with Cox Interactive Media (CIM), a subsidiary of media giant Cox Enterprises and the nation’s largest provider of local content on the Internet. With this agreement, CIM will prominently feature AutoConnect on its 17 popular city sites, as well as five other specialty sites, substantially increasing AutoConnect’s visibility to Internet users. The CIM deal follows similar agreements with some of the Web’s most trafficked sites including Yahoo!, Lycos and WebCrawler.

About AutoConnect
AutoConnect is owned by Manheim Auctions, Inc., a subsidiary of Cox Enterprises, and the Dealer Services Group of Automatic Data Processing, Inc. (ADP) offering Internet shopping information and services for pre-owned and new cars and trucks. Manheim and ADP provide a variety of products and services to a combined total of more than 90 percent of the U.S. automotive dealers, making AutoConnect the Internet’s largest and most significant consolidation of automobile dealer relationships and used car listings.

About Manheim Auctions
Founded in 1945, Manheim Auctions, Inc. is the world’s largest operator of wholesale automobile auctions with more than 70 locations in North America and the United Kingdom. In 1997, Manheim handled more than six million vehicles worth over $28 billion. Manheim leads the electronic commerce industry in wholesale vehicle sales with Manheim Online, available on the Internet at http://www.manheim.com.

In support of the core auction business, Manheim also provides vehicle reconditioning and certification, automated vehicle pricing products, dealer floor plan financing, dealer business software, and government auctions. Manheim Auctions is a subsidiary of Cox Enterprises.

About ADP
ADP Dealer Services Group provides turnkey solutions to over 18,000 auto and truck dealers throughout the United States, Canada, Europe, Asia and Latin America. ADP Dealer Services Group is the third largest business unit of Automatic Data Processing, Inc. (NYSE:AUD), which with over $4 billion in annual revenue and more than 400,000 clients, is one of the largest independent computing service firms in the world. More information on ADP and ADP Dealer Services Group is available via the Internet at www.adp.com.

About Cox Interactive Media
CIM, a subsidiary of Cox Enterprises, Inc., was launched in 1996 with the goal of building long-term brands and audiences on the Internet. Targeting key markets where Cox Enterprises operates newspapers, television stations, radio stations and cable systems, CIM has quickly outpaced all other traditional media companies and online providers, emerging as the nation’s most extensive online network of city, regional and national brands. Fueled by rapid growth, CIM has evolved from a two-person shop in 1996 to a market leader employing more than 350 people, with plans to expand to a staff of 450 by mid-1998. Headquartered in Atlanta, CIMnet currently includes 17 city sites and four specialty sites. For more information, contact CIM via the Internet at www.cimedia.com.

About Cox Enterprises
A leading media company, Cox Enterprises is headquartered in Atlanta. Properties include Cox Newspaper, Inc. (newspapers, direct mail marketing, book publishing), Cox Broadcasting, Inc. (TV, spot sales, television production, research, publicly-traded Cox Radio, Inc.) and publicly traded Cox Communications, Inc. (cable distribution, programming, broadband communications), Cox Interactive Media, and Manheim Auctions. More information about Cox is available at www.cox.com.