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Acquires World Wide Wheels Creating Chicagoland's Most Powerful
Auto Classifieds Marketplace
AutoTrader.com, the world's
largest provider of automotive classifieds with over 1.25 million
listings, announced today the acquisition of World Wide Wheels,
the leading provider of online auto classifieds and dealer Web
sites in the Chicago metropolitan area. Financial terms were not
World Wide Wheels will be operated
as a division of AutoTrader.com and will continue to host and
promote the World Wide Wheels Web site. John Hentrich, the
founder and owner World Wide Wheels will stay with the company
and will become the General Manager of the new division.
World Wide Wheels, known in
Chicago as the area's top automotive destination on the Web,
serves over 300 local dealers and hosts over 35,000 vehicle
listings in its popular web site (http://worldwidewheels.com). The company also serves over 100 dealers
in California, New York, and Wisconsin.
All of the vehicle listings
presented in the World Wide Wheels database will be
simultaneously displayed in AutoTrader.com, and the World Wide
Wheels Division will add the dealer web products of AutoTrader.com
to its current product line.
"By combining the assets of
World Wide Wheels and AutoTrader.com in Chicago, we will be able
to provide an unbeatable value for local car buyers and dealers,"
said Chip Perry, President and CEO of AutoTrader.com. "John
and Dawn Hentrich have built a very strong following among
Chicago area dealers and consumers, and we are very pleased they
want to continue building the business with us."
"We decided to join the
AutoTrader.com team because we believe they are the top company
in our field today on the national level. We feel our success
will be furthered by partnering with a company that has a strong
national brand and economies of scale in technology and
marketing," said John Hentrich, President of World Wide
In just the last 15 months,
AutoTrader.com has quickly established itself as the leading
online player in the used car market (valued at $370 billion
annually) and in the automotive classifieds market (valued at $4.5
AutoTrader.com (www.autotrader.com) combines the worlds largest
automotive classifieds with the most advanced Internet features.
By providing a comprehensive source of credible information and a
selection of more than 1.25 million used vehicles for sale,
AutoTrader.com allows users to have the most successful used car
buying or selling experience. AutoTrader.com is the exclusive
online distributor of the automotive listings contained in the
Auto Trader® and AutoMart® print magazines of Trader Publishing
These magazines are distributed in
more than 136,000 retail outlets with an estimated weekly
circulation of 2.5 million copies. AutoTrader.coms
investors include Cox Enterprises, Inc., Manheim Auctions, Inc.,
Automatic Data Processing, Inc. (NYSE: AUD), Trader Publishing
Company, Landmark Communications, Inc. and Kleiner Perkins
Caufield Byers. AutoTrader.com is a product of the recent merger
of the two largest online automotive sites on the World Wide Web
AutoConnect.com and Auto Trader® Online.
About World Wide Wheels
Founded in 1995, World Wide Wheels (www.WorldWideWheels.com), Chicagolands leading automotive Web site is
populated with some of the best listings and photos in the
industry providing the user an excellent shopping experience.
Dealer services include a full range of web site development,
hosting, data collection, and inventory distribution. The company
also provides numerous lead management, Web site, and tracking
tools to ensure a dealers success online.