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AutoTrader.com Acquires World Wide Wheels Creating Chicagoland's Most Powerful Auto Classifieds Marketplace

AutoTrader.com, the world's largest provider of automotive classifieds with over 1.25 million listings, announced today the acquisition of World Wide Wheels, the leading provider of online auto classifieds and dealer Web sites in the Chicago metropolitan area. Financial terms were not disclosed.

World Wide Wheels will be operated as a division of AutoTrader.com and will continue to host and promote the World Wide Wheels Web site. John Hentrich, the founder and owner World Wide Wheels will stay with the company and will become the General Manager of the new division.

World Wide Wheels, known in Chicago as the area's top automotive destination on the Web, serves over 300 local dealers and hosts over 35,000 vehicle listings in its popular web site (http://worldwidewheels.com). The company also serves over 100 dealers in California, New York, and Wisconsin.

All of the vehicle listings presented in the World Wide Wheels database will be simultaneously displayed in AutoTrader.com, and the World Wide Wheels Division will add the dealer web products of AutoTrader.com to its current product line.

"By combining the assets of World Wide Wheels and AutoTrader.com in Chicago, we will be able to provide an unbeatable value for local car buyers and dealers," said Chip Perry, President and CEO of AutoTrader.com. "John and Dawn Hentrich have built a very strong following among Chicago area dealers and consumers, and we are very pleased they want to continue building the business with us."

"We decided to join the AutoTrader.com team because we believe they are the top company in our field today on the national level. We feel our success will be furthered by partnering with a company that has a strong national brand and economies of scale in technology and marketing," said John Hentrich, President of World Wide Wheels.

In just the last 15 months, AutoTrader.com has quickly established itself as the leading online player in the used car market (valued at $370 billion annually) and in the automotive classifieds market (valued at $4.5 billion annually).

About AutoTrader.com

AutoTrader.com (www.autotrader.com) combines the world’s largest automotive classifieds with the most advanced Internet features. By providing a comprehensive source of credible information and a selection of more than 1.25 million used vehicles for sale, AutoTrader.com allows users to have the most successful used car buying or selling experience. AutoTrader.com is the exclusive online distributor of the automotive listings contained in the Auto Trader® and AutoMart® print magazines of Trader Publishing Company.

These magazines are distributed in more than 136,000 retail outlets with an estimated weekly circulation of 2.5 million copies. AutoTrader.com’s investors include Cox Enterprises, Inc., Manheim Auctions, Inc., Automatic Data Processing, Inc. (NYSE: AUD), Trader Publishing Company, Landmark Communications, Inc. and Kleiner Perkins Caufield Byers. AutoTrader.com is a product of the recent merger of the two largest online automotive sites on the World Wide Web AutoConnect.com and Auto Trader® Online.

About World Wide Wheels
Founded in 1995, World Wide Wheels (
www.WorldWideWheels.com), Chicagoland’s leading automotive Web site is populated with some of the best listings and photos in the industry providing the user an excellent shopping experience. Dealer services include a full range of web site development, hosting, data collection, and inventory distribution. The company also provides numerous lead management, Web site, and tracking tools to ensure a dealer’s success online.