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Network Will Air 32 Live Hours during Auction Week

The Barrett-Jackson Auction Company and SPEED Channel announced that live television coverage of the January 2006 Barrett-Jackson “World’s Greatest Collector Car Event” will expand by 33 percent. Due to popular demand, SPEED will broadcast 32 hours of live action over six days, up from 24 hours last year. The 35th Anniversary Barrett-Jackson Scottsdale event will be held January 17 – 22, 2006, at WestWorld with the annual Opening Night gala to kick off the auction on Monday, January 16.

“We’ve valued and expanded our relationship with SPEED Channel, the foremost network for automotive enthusiasts, since 1997,” said Craig Jackson, president of Barrett-Jackson Auction Company. “Interest is high in our automotive lifestyle events and having the cameras around when vehicles go over the block certainly kicks up the energy level even more. Everyone wants to be part of the automotive world’s original reality TV experience.”

The live broadcast of Barrett-Jackson’s Scottsdale event is scheduled for four hours on Tuesday, January 17th, Wednesday, January 18th and Thursday, January 19th (5:00-9:00pm MST) and seven hours coverage on Friday, January 20th (3:00-10:00pm MST), nine hours on Saturday, January 21st (12:00 noon-9:00pm MST), wrapping up with four hours on Sunday, January 22nd (12:00 noon-4:00pm MST). To warm up SPEED Channel viewers for the 2006 event, SPEED Channel will also air a 24-hour TV marathon of the record-setting 2005 auction on January 1, 2006 starting at 12:00 a.m.

SPEED Channel has produced live coverage of the Barrett-Jackson World’s Greatest Collector Car Events, held each January in Scottsdale, Ariz., since 1997 and in Palm Beach, Fla., in April, since 2002. The event was the first collector car auction to be televised live. For car collectors and enthusiasts, it has become a “must see” television show for those who are unable to attend.

"Feedback from the live SPEED Channel auction coverage of the 2005 Scottsdale event was so strong that we expanded our programming by 33 percent," said SPEED Channel Executive VP & General Manager Hunter Nickell. "With the increased popularity of the Barrett-Jackson’s Worlds Greatest Classic Car Events, it makes sense for us to give our viewers a closer look at one of the most exciting live events on television today. Even the replays of the 2005 auction consistently rate high with our viewers."

“The Barrett-Jackson Collector Car Auction continues to grow in scope and the television coverage must grow with it,” said Rick Miner, SPEED Channel Sr. VP of Programming/Production. “As the quality of the vehicles and the excitement of the auction increases, SPEED’s coverage will expand accordingly.”

Each year, Barrett-Jackson reaffirms its leadership position in the collector car market by elevating consignment standards, breaking annual records, and serving as the barometer for market trends. Last year, Barrett-Jackson announced its most successful car auction to date with record-breaking sales in all categories, including overall attendance, world-class street rods, muscle, sports and classic cars during the 34th annual Barrett-Jackson Classic Car Event.

SPEED Channel is the nation's first and foremost cable network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED Channel delivers quality programming from the track to the garage. Now available in nearly 70 million homes in North America, SPEED Channel is among the fastest growing sports cable networks in the country, the home to NASCAR TV and an industry leader in interactive TV, video on-demand, mobile initiatives and broadband services. For more information, please visit

About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces the “World’s Greatest Classic Car Event” in Scottsdale, Ariz., and has expanded to other venues, including Palm Beach, Fla. For more information about Barrett-Jackson, visit or call (480) 421-6694.