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RARE 1954 PONTIAC CONCEPT CAR TO
HEADLINE AT BARRETT-JACKSON IN SCOTTSDALE (LOT 1304)
54 Bonneville Special,
designed under the guidance of automotive styling legend Harley
Earl, comes with unique history
One lucky bidder at the 2006
Barrett-Jackson Classic Car Auction will drive away with one of
the most unique concept cars ever designed, Harley Earls
1954 Pontiac Bonneville Special Lot 1304. This car, one of only
two built, was created to go on tour on the West Coast to help
spread the excitement of General Motors latest concept car
offerings. The car will be auctioned at no reserve during the
January event in Scottsdale, Ariz. running from January 14-22.
In the 1950s, Americans were
fascinated by the future. Newspapers and magazines were full of
stories about futuristic technologyrocket ships, jet
airplanes, and even television. The science fiction genre
exploded, with movies, television shows and radio programs
devoted to alien invasions and tributes to the future. Car
companies were quick to capitalize on the trend, offering a
dazzling variety of fantastic, futuristic show cars, some of
which toured with the annual General Motors Motoramas. During the
Motoramas, GM cars were shipped from one city to another, and
people would line up around the block for a glimpse of the latest
chromed and finned creation.
One of these special cars was the
Pontiac Bonneville Special. The renowned GM designer Harley Earl
was inspired by a trip to the Bonneville salt flats. The car was
never intended for production; the idea was to show the public
that Pontiac was leading the industry in innovative thinking.
Designed as Pontiac's answer to the Chevrolet Corvette, the
flashy 1954 Bonneville Special conveys a look of speed. Following
the trend of jet-age styling, the Bonneville features a
distinctive aircraft-style Plexiglas bubble top with gull-wing
glass door tops over the cockpit and the worlds most
radical looking continental kit, designed to look like a jet
turbine. Plus, there's lots of chrome detailing to add flash.
One discriminating car
aficionado is going to have the opportunity to purchase a true
piece of Americana here in Scottsdale, said Craig Jackson,
president of the Barrett-Jackson Auction Company. In the
1950s, people would come from all over the nation just to catch a
glimpse of the Bonneville Special. In January, bidders, attendees
and television viewers will get to see, with the opportunity to
bid on this stunning car for themselves, in addition to an
unprecedented collection of high-quality, desirable and rare
Only two of these cars were built
so they could be displayed simultaneously at the Los Angeles and
Detroit Auto Shows. The car offered at Barrett-Jackson is the one
that traveled to California. After touring the country for
spectators to see, the Motorama concept cars were typically
destroyed. This unique car, and its counterpart, somehow avoided
its date with the crusher and survived. The odometer has logged
less than 800 miles.
At last years Barrett-Jackson
Auction in Scottsdale, another Harley Earl creation, a 1954
Oldsmobile F-88 concept car grabbed an all-time record at the
Barrett-Jackson Collector Car Auction with a winning bid of US$3,240,000,
including bidders fees. The General Motors concept car
lasted through a fierce bidding war to become the highest selling
car ever at the Barrett-Jackson auction.
The Barrett-Jackson Auction is
being aired on the SPEED Channel Network live, and will consist
of 32-hours of prime time coverage. This years banner event
includes more than 1000 quality collector cars offered at no
reserve. More information, including updated auction results, can
be found at www.barrett-jackson.com.
Each year, Barrett-Jackson
reaffirms its leadership position in the collector car market by
elevating consignment standards, breaking annual records, and
serving as the barometer for market trends. Last year, Barrett-Jackson
announced its most successful car auction to date with record-breaking
sales in numerous categories, including overall attendance, world-class
street rods, muscle, sports and classic cars during the 34th
annual Barrett-Jackson Classic Car Event.
About The Barrett-Jackson
Established in 1971 and headquartered in Scottsdale, Ariz.,
Barrett-Jackson specializes in providing products and services to
classic and collector car owners, astute collectors and
automotive enthusiasts around the world. The company produces the
Worlds Greatest Classic Car Event in
Scottsdale, Ariz., and has expanded to other venues, including
Palm Beach, Fla. For more information about Barrett-Jackson,
visit www.barrett-jackson.com or call (480) 421-6694.