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Chrysler Group to Create World's Largest
Indoor Auto Show Test Drive Track at 2005 Chicago Auto Show
Chicago Auto Show attendees will have the opportunity to
experience Chrysler, Jeep® and Dodge products on a half-mile
track at McCormick Place
Auburn Hills, Mich. - Chrysler Group is taking the auto
show experience to new heights with the creation of a half-mile
test drive track that will debut at the 2005 Chicago Auto Show in
February. Consumers visiting McCormick Place will have the
opportunity to test drive Chrysler, Jeep® and Dodge products on
a specially designed course around the perimeter of the 156,000-square-foot
exhibit. The collective displays are the largest ever constructed
in Chrysler Group history.
"Camp Jeep® New York at the Jacob Javitz Center was a
homerun earlier this year, drawing over 300,000 visitors and
conducting more than 36,000 test drives over a two-week period,"
said George Murphy, Senior Vice President, Global Brand Marketing.
"Based on this overwhelming success, we decided to expand
the concept to include the Chrysler and Dodge brands in Chicago."
The 156,000-square-foot exhibit is the size equivalent to almost
four football fields, and the test track will be located on the
perimeter of the exhibit on the show floor. The McCormick Place
complex comprises three state-of-the-art buildings and over 2.2
million square feet of exhibit halls. The Chrysler Group exhibit
is located in the South Hall.
"Chicago is home to several of the world's tallest
skyscrapers and is known as the City of Big Shoulders.
Additionally, McCormick Place is North America's largest, premier
convention center," said 2005 Chicago Auto Show Chairman
Casey Wickstrom. "Chrysler Group's innovative and consumer-friendly
concept to allow Chicago Auto Show attendees the opportunity to
drive Chrysler, Jeep and Dodge branded products could only have
been done in Chicago."
The test track will include a Jeep Trail Rated® course to
demonstrate the Jeep brand's off-road capabilities, including
traction, articulation, ground clearance, maneuverability and
water fording, and a Dodge truck off-road course. Thirty vehicles
will operate on the test track at any given time, featuring
Chrysler and Dodge brand passenger cars.
Track Fun Facts
- More than 115 semi-trailers of track
material, audio-visual equipment, exhibit properties and
vehicles will be hauled into the exhibit space at
- Over 1,100 cubic yards of topsoil,
boulders, gravel, concrete and course timbers will be
- More than 40,000 feet of electrical
cabling, the equivalent of nearly eight miles, will be
used for lights, power and displays.
- Over 30,000 feet of overhead support
trusses will be utilized.
- The test track and the auto show
exhibit will be completed in less than seven days.
- The centerpiece of the exhibit, the
Dodge Ram's head, stands 25 feet tall, 26 feet wide and
is illuminated by more than 31,750 LED lights.
In addition to driving experiences, event
goers will experience the personality of the Chrysler, Jeep and
Dodge brands through interactive activities, gaming kiosks, live
musical performances, lifestyle activities, demonstrations,
giveaways and more.
"Following a record nine all-new product introductions in
2004, Chrysler Group is enjoying a breakthrough year in terms of
sales, market share and brand image growth," said Murphy.
"We will continue to introduce new products and to sustain
the momentum through next year. A key element in our growth is to
allow consumers the opportunity to experience and feel the
tremendous improvements in our products. The Chicago Auto Show
will provide a unique experience in a pressure-free environment."