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NEW FORD 4-TRAC PICK-UP CONCEPT POINTS TO
STYLISH FUTURE FOR TRUCKS
- Stunning concept pick-up truck
in world premiere
- The answer for the new
generation of pick-up drivers: rugged for the workplace,
stylish for the family
BANGKOK, Thailand, November 24,
2005 Ford Motor Company today staged the world
premiere of a stunning concept pick-up truck at the Thailand
International Motor Expo in Bangkok. The concept, dubbed 4-Trac,
is a dynamic package that brings together Fords tough
truck DNA with ideas that explore practical functionality,
lifestyle and sporty uses for Ford pick-up trucks of the future.
The concept takes a typical pick-up truck
and adds a lot more sophistication, style and purpose. Its
a workhorse that delivers on the "Built Ford Tough"
promise by offering true off-road capability, rugged features and
durable aluminum surfaces. At the same time, owners will be proud
to use it as stylish transport for their active families and
Pick-up truck owners are passionate and
highly discerning. Ford's Consumer insight research has revealed
that customers need and want pick-ups that are rugged for the
workplace and stylish for the family. The 4-Trac concept clearly
shows Ford will continue to produce pick-up trucks that make a
statement for a younger, bolder generation of consumers who want
a vehicle that provides more possibilities for them to enjoy an
active outdoor lifestyle.
An attention-grabbing four-door crew-cab,
the 4-Trac stands out from the crowd with its rugged aluminum
surfaces and innovative design features. Continued The 4-Trac has
a large vertical face and prominent Ford oval in the middle of
the signature three-bar grille. This dominant feature forms a
power bulge that runs from the hood through to the undercarriage.
It is flanked by high-tech headlamps and integrated fold-out rope
Contributing to its powerful on-road stance
are a boldly embossed 4-Trac brand; large, clean surfaces down
the body side; pronounced wheel arches with integrated side
repeater lamps; and 17-inch six-spoke turbine alloy
wheels with all-terrain tyres.
Reflecting these attributes, the 4-Trac has
a strong rescue theme with its lustrous red paint,
heavy-duty power winches front and rear, integrated rope hooks
and tie-downs points. It can carry five rescue workers with
access through four large doors.
At the rear, 4-Trac features a unique
double-folding, power assisted rear tray with three-step access.
This tailgate within a tailgate offers inner and
outer sections operating together or independently: the outer
body-color section folds down to the ground, acting as a ramp;
the inner aluminum section, with unashamedly large 4-Trac
branding, folds 90 degrees for ease of loading and unloading.
The rear cargo area features six portable
containers inspired by offshore rescue boats for
carrying a variety of gear, including rescue equipment. Another
innovative feature adding to 4-Trac versatility is a rear hatch
that enables access from the cargo area directly into the cabin.