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DEBUT IN BANGKOK FOR NEW FORD CONCEPT TRUCK
- Stunning concept truck is Fords
first global debut in Thailand
- A versatile and practical vehicle in a
tough, stylish package
BANGKOK, Thailand, November 24,
2005 Ford Motor Company today forcefully drove
home the importance of Asia, particularly Thailand, to its
international plans by staging the world premiere of a stunning
concept truck at the Thailand International Motor Expo in Bangkok.
Ford Asia Pacific Chief Designer Paul
Gibson said the concept, dubbed 4-Trac, is a dynamic package that
brings together Fords tough truck DNA with
ideas that explore practical functionality, lifestyle and sporty
uses for Ford trucks of the future.
We have taken the typical pick-up
truck and given it a lot more sophistication, style and purpose.
Its a workhorse that delivers on the Built Ford Tough
promise by offering true off-road capability, rugged features and
durable aluminum surfaces. At the same time, owners will be proud
to use it as stylish transport for their active families on
weekends and holidays, Mr Gibson said.
He said Ford chose Thailand for the debut
for several reasons: Thailand is the largest market for pick-ups
outside the USA; its ultra-competitive pick-up market has become
a trend-setter in truck design and innovation; and Thailand is
the regional production hub for Ford's one-tonne pickup trucks
with exports to Europe, South America, Middle East, Australia,
New Zealand, South Africa and ASEAN.
Thai truck owners are passionate and
highly discerning. Our consumer insight research has told us Thai
customers need and want pick-ups that are rugged for the
workplace and stylish for the family. We have used that
information to inspire the look for the 4-Trac concept.
Mr. Gibson is in charge of interior and
exterior design for all Ford vehicles in the Asia-Pacific region.
His team works closely with Ford regional and national marketing
specialists in twelve countries throughout the region.
The 4-Trac concept is the teams
latest project following a Focus Concept sedan shown at Auto
China 2004, followed by the region-wide launch of all-new Ford
Focus and the unveiling of the Equator concept SUV at last months
Tokyo Motor Show.
The 4-Trac is a response to the needs
and aspirations of a new generation of consumers in Asia and
other parts of the world.
It clearly shows Ford will continue
to produce trucks that make a statement for a younger, bolder
generation of consumers who want a vehicle that provides more
possibilities for them to enjoy an active outdoor lifestyle,
Mr Gibson said.
An attention-grabbing four-door crew-cab,
the 4-Trac stands out from the crowd with its rugged aluminum
surfaces and innovative design features.
In keeping with Ford Tough Truck
heritage, the 4-Trac has a large vertical face and prominent Ford
oval in the middle of the signature three-bar grille. This
dominant feature forms a power bulge that runs from the hood
through to the undercarriage. It is flanked by high-tech
headlamps and integrated fold-out rope hooks.
Contributing to its powerful on-road stance
are a boldly embossed 4-Trac brand; large, clean surfaces down
the body side; pronounced wheel arches with integrated side
repeater lamps; and 17-inch six-spoke turbine alloy
wheels with all-terrain tires.
The 4-Tracs Tough Truck exterior,
combined with its powerful engine, superior 4x4 ability and
dynamic stability control provide a vehicle designed to get
consumers safely to their destination and back.
Reflecting these attributes, the 4-Trac has
a strong rescue theme with its lustrous red paint,
heavy-duty power winches front and rear, integrated rope hooks
and tie-downs points. It can carry five rescue workers with
access through four large doors.
State-of-the-art LEDs 172 in total
are used for high-intensity warning and rescue lamps on
the roof, which are mounted on an integrated sports bar, as well
as for the vehicles headlamps, tail-lights and door mirrors.
At the rear, 4-Trac features a unique
double-folding, power assisted rear tray with three-step access.
This tailgate within a tailgate offers inner and
outer sections operating together or independently: the outer
body-color section folds down to the ground, acting as a ramp;
the inner aluminum section, with unashamedly large 4-Trac
branding, folds 90 degrees for ease of loading and unloading. It
can also act as a seat.
The tailgate can be folded flat to carry
longer objects; it also assists airflow when traveling at high
The rear cargo area features six portable
containers inspired by offshore rescue boats for
carrying a variety of gear, including rescue equipment.
Another innovative feature adding to 4-Trac
versatility is a rear hatch that enables access from the cargo
area directly into the cabin.
The style and innovation in the rugged 4-Trac
concept help explain why Ford today is the worlds largest
producer of trucks with a proud history of more than 88 years in
The Model TT chassis produced in July 1917
the first specifically built for trucks and ready to serve
as fire truck, delivery truck, ambulance, hauler and more
started Ford on its way to becoming a major manufacturer of the
worlds toughest trucks.
Today, Ford is known for its Tough
Truck heritage, including the ubiquitous F-Series, which
has served generations of customers everywhere.
The 4-Trac is the latest example of Ford
Motor Companys ability to respond to the needs and wants of
a younger, bolder generation of customers and to remain at
the forefront of the truck market in Thailand and throughout the