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JAGUAR RETAINS THE NUMBER ONE POSITION FOR
THE SECOND CONSECUTIVE YEAR IN 2005 J.D. POWER AND ASSOCIATES SSI
Jaguar has maintained its number one
position in the 2005 J.D. Power and Associates SSI (Sales
Satisfaction Index) Study for the second consecutive year. Last
year Jaguar tied for first place, but in the latest study it now
owns the first position alone. The Jaguar brand performed
particularly well in the areas of 'salesperson experience' and
"Placing at number one for the second
consecutive year is a true testament to the excellent service our
dealers provide," said Mike O'Driscoll, president, Aston
Martin Jaguar Land Rover North America. "The results
reinforce our continuing commitment to delivering a wonderful
purchase and ownership experience. Our dealers make the purchase
of a Jaguar just as pleasurable as driving one of our cars."
The SSI Study is based on responses from
more than 37,000 new-vehicle buyers who purchased their vehicles
in May of 2005, and measures the quality of the customer's new
vehicle purchase experience.
Jaguar's ranking in this latest study,
follows consistent improvement in other recent J.D. Power and
Associates studies. For example, in the 2005 Initial Quality
Study, Jaguar moved up to second place and maintained its
position as the highest-ranked European car manufacturer for
vehicle quality and dependability.
From its beginning as a manufacturer of
motorcycle sidecars in 1922, Jaguar Cars has grown to become one
of the worlds premier manufacturers of luxury sedans and
sports cars and with that, one of the most recognized commercial
brands. The company's vision is simple: To produce beautiful fast
cars that are desired the world over. The company operates two
manufacturing plants in the United Kingdom and is fully engaged
in environmental programs, community work and brand awareness
exercises such as motor sport.
Note to editors: Headquartered in
Westlake Village , Calif., J.D. Power and Associates is an ISO
9001-registered global marketing information services firm
operating in key business sectors including market research,
forecasting, consulting, training and customer satisfaction. The
firm's quality and satisfaction measurements are based on
responses from millions of consumers annually. J.D. Power and
Associates can be accessed through the World Wide Web at www.jdpower.com.