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FORD FUSION LIFE IN DRIVE
SURVEY FINDS A CAR KEY TO IMPRESSING A FIRST DATE
MIAMI SINGLES TO TAKE PART IN FIRST FORD
FUSION SPEED DATING EVENT
If theres one thing men and women
agree with when it comes to dating its that cars make an
impression, this according to a Ford Fusion Life in Drive
Dating Survey that polled more than 400 singles and revealed a
whopping 89 percent of males and 95 percent of females said they
were somewhat likely to notice their dates car.
The survey is part of an upcoming series of
Ford-sponsored speed dating events in select U.S. cities to
introduce the new Ford Fusion -- a mid-size car designed with
style and attitude and marketed under the theme, Life in
On November 15, Miami-area singles will
participate in the first Ford Fusion Speed Dating event from 6-8
p.m. at Cafeteria in Miami Beach. During the invitation-only
event hosted by Univisions Jackie Guerrido, area singles
will get to know each other during seven minute speed dates in
Ford Fusions parked along Pennsylvania Avenue at the corner of
Lincoln Road. The Ford Fusions new twist on speed dating
explores the role a car can have in making the right impression.
A persons car is most
definitely an extension of the person, said Ellen Fein,
dating expert and best-selling co-author of The Rules. You
often get one chance to make a right impression and, many times,
your car is one of the first personal things your date sees about
you. Similar to your clothes, your car says something about you
and your style, added Fein. The interior trim,
leather seats, bold colors all reveal something about you.
Keep It Clean
The Ford survey revealed that its not just your car, but
the state of your car that can make an impression on your date,
with 58 percent saying that the condition of their dates
vehicle would at least somewhat impact their attraction to the
person. Females felt more strongly about their dates car
condition than males with 69 percent saying it would at least
somewhat effect their attraction to their date compared to 47
percent of males.
If your car is dirty outside and
cluttered with wrappers and junk inside, that delivers a
personality message to your date that could very well impact the
evening and your future prospects, said Sherrie Schneider,
co-author of The Rules.
Your car offers a very visual view of
the person you are dating before a single word is ever spoken.
Sky Rocketing Gas Prices Dont
More than 79 percent of respondents said they had never been
asked to chip in for car-related expenses by their date.
Of those that had been asked to chip in, 15 percent said they
were asked to spring for gas followed by parking (9 percent) and
tolls (6 percent). Twice as many males (20 percent) said they
were asked by their dates to chip in for gas than females (10
At todays gas prices, I guess
you can expect more people to ask their dates to share costs,
said Fein. It still remains a big no-no in most dating
circles if youre looking to score a second date, she
Most Embarrassing Car Date Moment
When asked to recall their most embarrassing car date
moment, respondents chose being told by their date that
they were a bad driver (22 percent) as tops overall
with females (26 percent) outpacing males (18 percent).
Second overall was suffering an upset
stomach (16 percent), followed by being pulled over
for speeding (15 percent) and a getting in to a fender
bender (10 percent). Also on the list, but scoring
surprisingly low with all respondents, was getting caught
fooling around (2 percent).
Kissing and Not Talking About It?
When asked what their favorite car date activity was,
43 percent chose talking or getting to know their
date better. Nearly half of females (49 percent) rated talking as
tops with 38 percent of males agreeing. Second overall was sightseeing
(28 percent) followed by kissing (16 percent) and
listening to music (14 percent). Of note, only eight percent of
females surveyed chose kissing as their overall
favorite car date activity versus 24 percent of males.
Grand Theft Auto
An overwhelming 90 percent of those surveyed said they would
not borrow a nice car from a friend to impress a first date.
Of those that said they would borrow, 12 percent were
males compared to nine percent of females.
Whats the point if it isnt
yours? said Fein. If you go beyond a first date to
the all-important second date, its only going to come back
to bite you. Besides, there are some really stylish and
affordable cars out there that make a great impression.
About Ford Fusion
The 2006 Ford Fusion, which is now arriving in dealerships
nationwide, marks Fords return to the mid-size car market
after a hiatus of several years. Fusion is designed and
engineered to make a strong first impression and forge
relationships that stand the test of time.
- Distinctive Design: Fusion has a
sloping hood, steeply raked windshield and bold chrome
design accents, including a three-bar chromed grille
inspired by the hit Ford 427 concept car. Some models
push the design envelope with Piano black interior
accents, oatmeal colored stitching on black leather
trimmed seats and a chrome-ringed analog clock.
- Sporty Ride and Handling: In its
October 2005 issue, Car & Driver magazine wrote,
The overall balance of road feel and comfort is
mainstream European, with excellent body control and
supple wheel motion.
- Green: Fusion achieves very good fuel
economy thanks to advanced engine and transmission
technology EPA estimated 29 mpg highway for V-6
models and up to 32 mpg highway for four-cylinder models.
- Affordable A well-equipped
Fusion has a low base manufacturers suggested
retail price of $17,795, including destination.
About The Ford Fusion Life in
Drive Dating Survey
The Ford Fusion Life in Drive Dating Survey was
conducted online from September 13 15, 2005 among 422
online single adults, ages of 25 40, across the United
States by Russell Research, a New York based research firm
founded in 1946. The online sample for the study was drawn from
Survey Sampling Internationals SurveySpot online consumer
panel. Survey Sampling is recognized as the premier sample
provider in the market research industry. The SurveySpot panel
currently has 2.2 million panel households who are recruited
using a wide variety of online and offline methods, including
website registrations, email invitations and telephone recruiting.
For this study, invitations were e-mailed to potential
respondents targeted by gender, age, census region and ethnicity.