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With Help from Dismissed
Candidate, Martha Stewart Gives Daytime Audience Member a New
from Monroe, New York unexpectedly takes home new Buick
part of a full launch campaign for the 2006 Buick Lucerne that
includes a new tagline (Beyond Precision), new television
commercials, new print/on-line advertising, and eventually Tiger
Woods, Buick teamed with Martha Stewarts daytime show to
give a surprised audience member one of the newest, most
luxurious Buicks today.
During Wednesday nights
prime-time The Apprentice: Martha Stewart on NBC,
teams competed to design an in-dealership launch showroom display
for the all-new Buick Lucerne. During her daytime Martha
Stewart Living Thursday, Dec. 1, Stewart and Buick teamed
up to give away a Lucerne live to an audience member.
Following an interview with
Leslie -- who was released from Team Matchstick on Wednesday
nights show-- Stewart invited audience members to look
under their seats for the key to a Lucerne.
Lori Quinlan of Monroe, New
York, was lucky enough to find the key under her seat.
This was a great
surprise for one member of our terrific audience, said
Stewart. Its been great to work with Buick on this
challenge and continue the good feelings here today.
The influence of the winning
teams creation, selected by Buick executives, will be
experienced by prospective customers on December 13, when
participating dealerships host a Lucerne V.I.P. Premiere Night.
Viewers can RSVP for an invitation to a Lucerne V.I.P. Premiere
Night party in their area via an online registration process at
In addition to the car
giveaway, elements of the Lucerne V.I.P. Premiere Night party
were featured on Martha Stewarts daytime show on December 1,
2005. Here, the party-planning diva showcased her influence on
the upcoming Lucerne VIP Premiere Nights, from flowers and
napkins to punch and hors d oeuvres, and will create a
scene right out of the Perfect Party Handbook a
20-page guide to entertaining brought to you by Buick and Martha
partnership with Martha Stewart to introduce the luxurious
Lucerne reaches those consumers interested in upscale brands who
might otherwise be unaware of the Lucerne s potential,
said Margaret Brooks, Buick marketing director. By joining
these two powerful brands it gives us a new opportunity to reach
this ever-changing customer whose interests and tastes are as
diverse as the people who view her programs.
Precision, the Lucerne is Buicks third new vehicle in
just over a year, following the LaCrosse midsize sedan and
Terraza crossover sport-van.
Lucerne offers an array of
options, including a V-8 or V-6 power, three trim levels
the well-equipped CX, elegantly appointed CXL or the luxurious,
performance-oriented CXS model. Standard on every Lucerne are
OnStar, Quiet Tuning Buicks exclusive process to
eliminate unwanted cabin noise and a four-year/50,000 mile
warranty. The sedan has a base manufacturers suggest retail
price (MSRPs) ranging from $26,990 to$35,990.
Lucerne is engineered to
meet a wide variety of customer preferences and compete across a
wide range of domestic and import entries in the premium midsize
and luxury segments.