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Buick and Martha
Stewart Join Forces to Introduce 2006 Buick Lucerne to Upscale,
Business as usual doesnt cut it today
in marketings fiercely competitive arena. Campaigns that
create an aura of unique excitement and intelligent suspense are
required to garner interest and cut through the clutter. General
Motors Buick Division will do just that when the all new
2006 Lucerne becomes the featured product on the The
Apprentice: Martha Stewart reality show.
First airing on NBC from 9:00 10:00
p.m. EST on November 30, two apprentice teams will design an in-dealership
launch showroom display to entice and excite potential Buick
Lucerne buyers. The influence of the winning teams
creation, selected by Martha Stewart and Buick executives, will
be experienced by prospective customers on December 13, when
participating dealerships host a Lucerne V.I.P. Premiere Night.
Viewers of the November 30 episode can RSVP for an invitation to
a Lucerne V.I.P. Premiere Night party in their area via an online
registration process and will be directed to Buick.com during the
In addition, elements of the Lucerne V.I.P.
Premiere Night party will be teased on Martha Stewarts
daytime show on December 1, 2005. Here, the party-planning diva
will showcase her influence on the upcoming Lucerne VIP Premiere
Parties, from flowers and napkins to punch and hors d
oeuvres, and will create a scene right out of the Perfect
Party Handbook a 20-page guide to entertaining
brought to you by Buick and Martha Stewart Living.
Buicks partnership with Martha
Stewart to introduce the luxurious Lucerne reaches those
consumers interested in upscale brands who might otherwise be
unaware of the Lucerne s potential, said Margaret
Brooks, Buick marketing director. By joining these two
powerful brands it gives us a new opportunity to reach this ever-changing
customer whose interests and tastes are as diverse as the people
who view her programs.
Built Beyond Precision, the
Lucerne is Buicks third new vehicle in just over a year,
following the LaCrosse midsize sedan and Terraza crossover sport-van.
Lucerne offers an array of options,
including a V-8 or V-6 power, three trim levels the well-equipped
CX, elegantly appointed CXL or the luxurious, performance-oriented
CXS model. Standard on every Lucerne are OnStar, Quiet Tuning
Buicks exclusive process to eliminate unwanted cabin
noise and a four-year/50,000 mile warranty. The sedan has
a base manufacturers suggest retail price (MSRPs) ranging
from $26,990 to$35,990.
Lucerne is engineered to meet a wide
variety of customer preferences and compete across a wide range
of domestic and import entries in the premium midsize and luxury