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49ers And Cadillac Teamed Up To Unleash A Powerful Driving Force
At The 48th San Francisco International Auto Show
customized San Francisco 49ers Escalade Unveiled November 18
San Francisco, Calif. -
Fans of the San Francisco 49ers and automotive enthusiasts alike
received an early holiday present when the one-of-a-kind
customized San Francisco 49ers Cadillac Escalade was unwrapped
for its world debut at the 48th Annual San Francisco
International Auto Show. The unique vehicle was unveiled by
Cadillac with the help of 49ers player Mike Rumph at the 2006 San
Francisco International Auto Show's VIP Night, November 18, 2005,
and will be displayed at Moscone Convention Center throughout the
show's public days, November 19-27, 2005.
A 2006 model Cadillac Escalade was
transformed into a work of art inspired by the 49ers' legacy and
team colors. The vehicle was created as the grand prize for the
"49ers Kick to Drive" Kicking Contest held over nine
pre-season and regular season home games. In August 2005, the 49ers
and General Motors (GM) signed a three-year agreement making GM (Chevrolet,
Cadillac and HUMMER) the new official and exclusive vehicle of
the San Francisco 49ers.
"The 49ers Escalade presents
a great opportunity to further enhance our fan experience,"
said David Peart, Vice President of Sales and Marketing for the
San Francisco 49ers. "The chance to win this customized
vehicle is going to create a lot of excitement among the team's
"This one-of-a-kind Escalade
is a very exciting way to pair up the 49ers fans' lifestyle with
one of our greatest products," said Mike Jackson, General
Manager for General Motors' Western region. "True to the
underlining concept of our 'Find Your Style' campaign, we had the
ultimate 49ers fan in mind when we customized the 49ers Escalade
with unique exterior and interior touches."
The most striking aspect of the 49ers
Escalade is the unique paint job that blends a creative mix of 49ers
team colors in a chameleon-like fashion. A bold, chiseled
exterior is fronted by a specialty grille featuring a 49ers logo
and "49ers Edition" badging. Red painted calipers
accent 20-inch chrome wheels with 49ers branded wheel caps.
Extra exterior chrome touches can
be found from the exhaust tip to the fuel door and from the
mirror caps to the door handles. Color-matched running boards and
"Escalade" door inserts completes the outer
The interior strikes a chord with
a red leather-wrapped steering wheel and red suede inserts on
luxurious, shale leather heated seats with 14-way power
adjustments, power side bolsters and power lumbar support. The
headrests and the floor mats have been embroidered with the 49ers
logo. Two nine-inch headrest monitors operate the installed Xbox
video game system that comes loaded with Madden NFL 06. A
wireless remote operates the Cadillac's DVD entertainment system.
The 49ers Escalade is also fully
equipped with a premium nine-speaker Bose sound system with in-dash
six-disc changer, sunroof, stylish instrument cluster with bright
chrome rings around gauges and an analog clock fashioned by
Italian jewelry designer Bvlgari, XM Satellite Radio, DVD
navigation system and OnStar.
Under the hood, the world's most
powerful full-size SUV* features a best-in-class Vortec 6000 6.0L
V-8 engine pumping 345 horsepower at 5200 rpm and 380 lb.-ft. of
torque at 4000 rpm. (* Based on horsepower and 7-passenger
The 49ers Cadillac Escalade was
upfitted by Canyon Motors Limited in Los Angeles.
Few vehicles have generated as
much buzz as the Escalade in recent years. A leader in the luxury
SUV market, the Escalade symbolizes Cadillac's commitment to
bold, breakthrough products and has proven popular with
professional athletes, musicians, movie stars and automotive
Fans interested in entering the
"49ers Kick to Drive" Kicking Contest for a chance to
win the 49ers Escalade, have until November 25 to enter at the
Cadillac display at the San Francisco Auto Show, or on the
Internet at www.findyourstyle.com.
Five contestants are chosen to
kick at each of the nine home games, with the nine winners being
invited back for the final kick-off during the halftime show of
the final regular season home game on January 1, 2006, against
the Houston Texans. For rules and more information about the
"49ers Kick to Drive" Kicking Contest sponsored by GM,
log onto www.findyourstyle.com.
For additional information and
images of the San Francisco 49er's Escalade, please contact
Christie Conti (818 292-3500) or Julia Blietz (818 257-0468).