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What You See is
What You Pay With GM's 'Red Tag Event'
Special Red Tag
Pricing on Most GM Vehicles Now Through Jan. 3
General Motors is extending its strategy of providing
simple, compelling prices on its cars and trucks with its year-end
Red Tag Event. This marketing program runs from Nov.
13, 2005 through Jan. 3, 2006 and features special Red Tag prices
on most Buick, Chevrolet, GMC and Pontiac 2005 and 2006 models.
need a calculator to figure out the great prices available during
the Red Tag Event, said Mark LaNeve, GM vice
president, North America Vehicles Sales, Service and Marketing.
All they have to do is look for the red tag posted on our
award winning lineup of cars and trucks. They wont pay a
penny more than the low price they see on the red tag of the
vehicle. Its a great offer and clearly the smart way to buy
a vehicle this holiday season.
Saab and HUMMER also are running special year-end programs with
different offers. Cadillac features its traditional Seasons
Best theme, with $500 bonus cash. Saab also is offering $500
bonus cash. Saturn is giving a $500 Target gift card, and HUMMER
is running Holiday Attractions, which includes
special pricing on a rear entertainment system.
that the Red Tag Event combines the best features of
the recent GM Employee Discount for Everyone program
and last Decembers Red Tag program. As was the
case in Employee Discount for Everyone, Red Tag
Event prices for eligible vehicles are consistent across
the country. Taking a page from last years very successful
Red Tag promotion, prices are prominently displayed
on eligible vehicles at participating GM dealerships and take
into account available rebates, but exclude taxes, title and
dealer fees. Consumers can confirm vehicle prices and
availability by checking www.gm.com/redtag.
advertising campaign including network television, print in the
top 50 markets, radio and interactive began Nov. 13.
General Motors Corp.
(NYSE: GM), the worlds largest automaker, has been the
global industry sales leader since 1931. Founded in 1908, GM
today employs about 325,000 people around the world. It has
manufacturing operations in 32 countries and its vehicles are
sold in 200 countries. In 2004, GM sold nearly 9 million cars and
trucks globally, up 4 percent and the second-highest total in the
companys history. GMs global headquarters are at the
GM Renaissance Center in Detroit . More information on GM can be
found at www.gm.com.
Note: To obtain copies of the GM Red Tag Event
television or print ads, please contact AuBree Taylor, Weber
Shandwick, at 248-203-8126.