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GM Investing $20
Million In Louisiana Truck Plant For Higher Output
Increasing Production of Hummer H3 SUV, Chevy Colorado and GMC
Third Shift In Plants Paint Department To Begin During Q1
General Motors today announced it will invest
approximately $20 million by early 2006 at its Shreveport,
Louisiana truck assembly plant to increase production of the
HUMMER H3 SUV, Chevy Colorado and GMC Canyon midsize pickups. To
prepare for the increased output, the Shreveport plant will add a
third production shift to its paint department during the first
quarter of 2006.
H3, the new mid-size HUMMER,
continues to drive record sales for the division and broaden its
appeal from a niche brand to a wider audience. HUMMER is helping
GM attract a younger, more-affluent customer base. The average
age of a HUMMER owner is 44. About 70 percent of vehicles traded
in by H3 buyers are non-GM models. HUMMER sales in October were
up 129 percent compared to year-ago levels. Chevy Colorado sales
were up 17.6 percent on a calendar year-to-date basis (January
October) compared to the period last year, while GMC
Canyon sales have increased 42.6 percent.
In the last five years, GM has
invested more than $20 billion in its U.S. operations. GMs
total recent investments in Shreveport for production of the
HUMMER H3, Chevy Colorado and GMC Canyon top more than $1 billion.
Shreveport Assembly has built
trucks since 1981, beginning with the Chevy S-10. Shreveport
Assembly employs about 3,200 employees.
General Motors Corp. (NYSE: GM),
the worlds largest automaker, has been the global industry
sales leader since 1931. Founded in 1908, GM today employs about
325,000 people around the world. It has manufacturing operations
in 32 countries and its vehicles are sold in 200 countries. In
2004, GM sold nearly 9 million cars and trucks globally, up 4
percent and the second-highest total in the companys
history. GMs global headquarters are at the GM Renaissance
Center in Detroit. More information on GM can be found at www.gm.com.