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The idea -
the tire - the car: The Exelero project
Fulda Carat Exelero - "State
of the art in tire design" Cooperation with the best -
Maybach becomes project partner
Stuttgart, May 18, 2005 Ultra-high
performance tires, top products for demanding motorists with high
performance cars are not introduced to the market every year.
They are the result of intensive tests over many millions of
kilometers in technical laboratories and under the most extreme
road conditions at high speed. Years go by before they achieve
their optimal performance profile in the critical eyes of the
In 2005, the successor to the long
successful and tried and tested Carat Extremo will be introduced
to the specialist trade. A summer wide tire of an extra class -
the Fulda Carat Exelero. High performance sporty, dynamic
and and comfortable.
How and in what setting such a
high-end product should be presented?
In 1996, the manufacturer from Fulda already faced the same
problem with the Exelero predecessor and that was solved with
brute force. The noble design workshop Gemballa created a show
vehicle based on the Porsche 911 convertible with a 3.8-liter
Biturbo engine, 600 hp and all-wheel drive which catapulted the
racing vehicle standing on its 18-ich rims and Extremo tires to a
maximum speed of 350 km/h.
Why not once again design such an
automobile built around a top Fulda product? The previous concept
This time the problem was
different. The Exelero tire line, for the first time tested in
advance by the TÜV (Technical Control Board), is not comparable
with the predecessor generation. This applies to the design and
the extended extreme sizes up to 315/25 ZR 23 version! A complete
wheel in this still weighs around 46 kilograms.
How can the claim of this tire
technology be interpreted in automotive form?
During the team meetings the image of the Fulda streamlined
vehicle of 1938 repeatedly went through the minds of the decision-makers.
Then it became clear: the successful comeback only a couple of
years ago of Germanys most exclusive automobile make tipped
the balance it had to be Maybach. A go-between was quickly
found. René Staud, top photographer for automobiles, a man with
31 years of work for DaimlerChrysler and 20 years for Fulda
Reifen behind him. Leon Hustinx, Maybach, meets Bernd Joachim
Hoffmann, Fulda. A cooperation is agreed on. Then everything
moves very quickly.
Maybach agrees to make a platform
available on the 57 basis. The initial ideas revolve around the
basic idea of the SW 38 streamlined car, they are rejected. This
vehicle will stand on the best tires that Fulda has to offer. For
the Fulda project team under the direction of Bernd J. Hoffmann,
Managing Director, Helge Jost, Marketing Manager and responsible
for the communicative project interface, and Rolf-Dieter Stohrer,
Senior Manager Car Tires, responsible for wheel and tire
technology, it is therefore quite clear: the vehicle should be
more than just a reproduction. To quote Oscar Wilde they want
only the best of everything.
An idea takes shape.