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- What ever happens no retro design!
- Second cooperation between
Fulda and Pforzheim Polytechnics Department of
- DaimlerChrysler Design
Department provides generous support
- Each of the four designs
could have been realized
Why not revive a good und
effective cooperation once again? In the middle of the 1990s,
Fulda Reifen had already had a show truck designed by the
students of Pforzheim Polytechnics Department of Transport
Design under the direction of Professor James Kelly. Since the
year 2000, to mark the 100th anniversary of Fulda, this uniue
vehicle with its futuristic aura, the trailer of which can be
divided lengthwise in the middle and extended, has been on the
road for use at many events. Not only Fulda, also its cooperation
partners Maybach and the design department of DaimlerChrysler
have had very good experience with Pforzheim Polytechnic and were
happy to agree. On the part of the Polytechnic, Professor Kelly
and Professor Lutz Fügener assumed responsibility for the
project and selected four students from the 6th semester who
should produce designs under identical conditions.
On behalf of DaimlerChrysler,
Professor Harald Leschke who manages the Groups future
projects, assumed responsibility for the project and the links
with the students to the companys design department.
Because the students not only worked on the design in the college.
They were also given the unique opportunity during a practical
semester to work directly in DaimlerChryslers design center
in Sindelfingen, under the wings of the design professionals.
Included was the use of the latest technological facilities right
up to 3-D animation.
The implementation of the creative
ideas was handled quickly and very professionally. From the
initial briefing at the Polytechnic (only formal specification
from Fulda: Whatever happens no retro design!) through to the
selection of the final design which should be realized, just less
than eight months passed by. In the end, Fredrik Burchhardt 24,
from Bowenden, emerged as the winner. His design was the most
appropriate in terms of the transformation of the design from the
study into reality. Also the relation of the design between the
two vehicle generations was most striking in Burchhardts
However, Professor Leschke
lavished his praise on all the students involved: Even
though Fredrik Burchhardts design won in the end, the ideas
of the three other students should also be integrated. The
project will remain a joint effort. Every single one of them
displayed so much imagination, each of the designs could have
been realized." In appreciation of these good performances,
all four designs were milled as 1:4 scale models.
Ultimately, the design results can
be described as a complete success. The Fulda/Maybach project car
was created in a unique interplay between design students, their
professors, the specialists from DaimlerChrysler and the Fulda
team. The result: a new vehicle dimension.
The designers brings together the
best of two vehicle genres - the grandeur of a limousine and the
fascination of a coupé. As a result, the Fulda/Maybach project
car combines muscular strength and apparently infinite elegance.
The designer mission was
accomplished: The Exelero project is the ambassador of a new tire
generation, the Fulda Carat Exelero in sizes up to 23 inches.
An idea on the move.
A legend lives.