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MAZDA FUELS FIRE SAFETY EDUCATION
EFFORTS ON NATIONWIDE 'HOT STREAK' TOUR
– Mazda Launches New MX-5 Miata
Campaign, Aims to Raise More Than $100,000 for Local Fire
Departments Across the Country
NEW YORK – With this week's
international debut of the 2006 Mazda MX-5 Miata 3rd Generation
Limited at the New York International Auto Show (NYIAS), Mazda
today announced the launch of its 'Hot Streak' tour - a cross-country
road trip, giving consumers their first glance at the new, red-hot
roadster while simultaneously raising money for fire-safety
education. Traveling from coast-to-coast, the all-new MX-5 Miata
will take to the open road hoisted atop a fire truck, driving
consumers to donate funds to their local fire department with the
goal of raising more than $100,000 during the two-month campaign.
"Mazda applauds the heroism of
firefighters across the nation and supports their ongoing
dedication to the safety of all Americans," said Jim
O'Sullivan, president and CEO of Mazda North American Operations.
"We are excited to be able to raise awareness for the great
work the fire safety education fund does each year, while
simultaneously providing a sneak peek of the all-new MX-5 Miata,
the hottest car in the country."
The fire truck with the MX-5 3rd Generation
Limited riding high on top begins its cross-country trek on March
22 with a two-day 'Zoom-Zoom' through the New York City
metropolitan area followed by a 10-day rest stop across the
street from the Javits Center's Crystal Palace at the Mazda
"Hot in the City" space where consumers can make fire
safety donations.
To further ignite the effort, Mazda and the
New York Fire Department (FDNY) are joining forces to throw Hot
in the City - a "heated," star-studded, private bash on
Thursday, March 24. Benefiting the FDNY Fire Safety Education
Fund, the red-hot scene includes celebrities and New York City
tastemakers rocking to performances by fan-favorites The Flaming
Lips and The Pussycat Dolls.
"We are very excited about this unique
opportunity to work with Mazda to create consumer awareness and
generate additional funds for our ongoing efforts," said Lt.
Joseph Torrillo, spokesperson for the FDNY's Fire Safety
Education Fund. "With the new funds, we will be able to
continue our efforts to ensure every family knows the basics of
how to prevent fires at home and what to do in the unfortunate
event one does ignite."
Once the Hot Streak tour departs Manhattan
on April 4, consumers across the country will have the
opportunity to support hometown campaign efforts by donating
directly to their local fire department as the tour winds through
dozens of cities across the country, making stops in Washington,
D.C., Atlanta, Tampa, Houston, Dallas, Phoenix, Las Vegas, Los
Angeles, Denver and Chicago.
The Mazda MX-5 Miata - the best-selling
roadster of all time - has been completely redesigned for 2006 to
be more capable, comfortable and useful. Bigger than previous
generation MX-5 Miatas, the 2006 MX-5 has new style updates but
still maintains all the fun-to-drive qualities of a lightweight,
nimble, open-air roadster that has made the Miata a resounding
success among consumers, media and motorsports enthusiasts
worldwide since its debut in 1989. The all-new MX-5 is the
epitome of Mazda's Zoom-Zoom philosophy - the emotion of motion -
with its sporty DNA and driver-vehicle oneness.
The MX-5 3rd Generation Limited
is sure to turn heads with its striking Velocity Red Mica
exterior, matching red leather seats and unique silver trim. Only
3,500 3rd Generation Limited cars will be available globally -
each distinguished by an identification plate on the transmission
tunnel - ensuring they'll be in short supply and moving fast off
of dealers' lots.
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