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MAZDA ANNOUNCES OFFICIAL SALES NETWORK
MEXICO CITY Mazda Motor Corporation
today announced that it will begin selling vehicles in Mexico
under a newly formed company, Mazda Motor de Mexico.
Vehicles will be sold through a comprehensive stand-alone dealer
network and backed up by a multi-national management team,
reporting both to Mazdas global headquarters in Hiroshima,
Japan and to its North American headquarters in Irvine, Calif.
Mazdas initial sales launch in Mexico
will focus on the countrys three largest metropolitan
areas, including Guadalajara, Monterrey and Mexico City, and will
be comprised of the RX-8 sportscar, subcompact MAZDA3 in 4-Door
and 5-Door form, and midsize MAZDA6 Sports Sedan.
The company plans to begin sales operations
with five stand-alone showrooms. More information regarding
dealerships and sales volumes will be the subject of future
Todays announcement is proof of
the importance of the Mexican consumer to Mazda as a global
company, and the critical role that Mexico will play in Mazdas
future, said Hisakazu Imaki, president and CEO of Mazda
Motor Corporation. The spirit of success is alive and well
at Mazda in Japan and elsewhere in the world, and I have every
confidence that Mexico will soon become a shining star in our
With a free trade agreement between Japan
and Mexico scheduled for implementation in spring of 2005, Mazda
will enter the Mexican market free of import tariffs. Prior to
the free trade agreements ratification, Japanese automakers
without a factory presence in Mexico were subject to heavy taxes
on imported vehicles, limiting consumers choices.
We have looked for many years at what
the Mexican market had in store for a company like Mazda, and we
saw many opportunities that will benefit both Mexico and Mazda,
said Leopoldo Polo Orellana, director of Mazda Motor
de Mexico. We feel the timing and marketplace have
converged to create an environment in Mexico that will be
conducive to Mazdas sales presence.
Headquartered in Hiroshima, Japan, Mazda
currently sells more than a million cars and trucks each year in
nearly 130 countries around the world.
The companys consolidated revenue for
this fiscal year, ending March 2005, will top two trillion yen,
and the company expects to turn a fiscal-year profit of 78
billion yen for its best-ever result. The business outlook at
Mazda is brighter than ever before, led entirely by the strongest
product offerings in the companys history.
Mazda Motor de Mexico is responsible for
the sales and marketing, consumer parts and service support of
Mazda vehicles in Mexico. Mazda Motor de Mexico is headquartered
in Mexico City.