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NASCAR FANS TEST DRIVE
THE UPS TRUCK IN VIDEOGAME
NASCAR fans who responded to the
UPS (NYSE:UPS) advertising campaign by encouraging Dale Jarrett
to race the big brown truck now can experience the thrill
themselves in NASCAR 06: Total Team Control, the latest EA SPORTS
branded NASCAR videogame.
Beginning tomorrow, race fans can complete a virtual lap in the
UPS package delivery truck as a fully-functioning vehicle,
representing UPS's first videogame product placement of the truck.
Gamers can "race the truck" in the NASCAR NEXTEL Cup
Series level by either earning access through virtual on-track
performance or by entering a special unlock code in the driver
profile screen - "First Name: Race; Last Name: TheTruck."
This code activates the familiar package car for competition when
players race as Dale Jarrett for the Robert Yates Racing team.
"No other NASCAR sponsor has a brand asset similar to the
big brown UPS truck that is so fully integrated into a marketing
campaign with a product placement of this nature," said
Patrick Guilbert, UPS vice president of sponsorship and events.
UPS is the official express delivery company of NASCAR and
primary sponsor of the #88 UPS Ford Taurus driven by Dale Jarrett
for Robert Yates Racing in the NEXTEL Cup series. The UPS shield
also can be found on the #38 M&M's® Ford Taurus
and the #90 CitiFinancial Ford Taurus through an associate
sponsorship with the Yates team.
NASCAR 06: Total Team Control is produced by Electronic Arts for
the PlayStation 2 computer entertainment system and Xbox
videogame systems from Microsoft. The official website for this
release is www.totalteamcontrol.com.
Headquartered in Atlanta, Ga., UPS is the world's largest package
delivery company and is a global leader in supply chain services,
offering an extensive range of options for synchronizing the
movement of goods, information and funds. Each day, the UPS pit
crew of more than 382,000 dedicated employees delivers to more
than 200 countries and territories worldwide. Building on
NASCAR's popularity and fan loyalty, UPS provides updated
information about UPS Racing, the #88 team performance, features
and photography and access to licensed merchandise at www.racing.ups.com.