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NASCAR fans who responded to the UPS (NYSE:UPS) advertising campaign by encouraging Dale Jarrett to race the big brown truck now can experience the thrill themselves in NASCAR 06: Total Team Control, the latest EA SPORTS branded NASCAR videogame.

Beginning tomorrow, race fans can complete a virtual lap in the UPS package delivery truck as a fully-functioning vehicle, representing UPS's first videogame product placement of the truck.

Gamers can "race the truck" in the NASCAR NEXTEL Cup Series level by either earning access through virtual on-track performance or by entering a special unlock code in the driver profile screen - "First Name: Race; Last Name: TheTruck." This code activates the familiar package car for competition when players race as Dale Jarrett for the Robert Yates Racing team.

"No other NASCAR sponsor has a brand asset similar to the big brown UPS truck that is so fully integrated into a marketing campaign with a product placement of this nature," said Patrick Guilbert, UPS vice president of sponsorship and events.

UPS is the official express delivery company of NASCAR and primary sponsor of the #88 UPS Ford Taurus driven by Dale Jarrett for Robert Yates Racing in the NEXTEL Cup series. The UPS shield also can be found on the #38 M&M's® Ford Taurus and the #90 CitiFinancial Ford Taurus through an associate sponsorship with the Yates team.

NASCAR 06: Total Team Control is produced by Electronic Arts for the PlayStation 2 computer entertainment system and Xbox videogame systems from Microsoft. The official website for this release is

Headquartered in Atlanta, Ga., UPS is the world's largest package delivery company and is a global leader in supply chain services, offering an extensive range of options for synchronizing the movement of goods, information and funds. Each day, the UPS pit crew of more than 382,000 dedicated employees delivers to more than 200 countries and territories worldwide. Building on NASCAR's popularity and fan loyalty, UPS provides updated information about UPS Racing, the #88 team performance, features and photography and access to licensed merchandise at