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JARRETT AND THE UPS STORE GIVE TOYS FOR TOTS THE POLE POSITION
When Dale Jarrett climbs into the
#88 UPS Ford on Sunday, November 6, at Texas Motor Speedway, both
he and the car will have a decidedly different look. Bright lime
green and tomato red will replace the UPS signature brown as part
of a special paint scheme promoting a campaign to raise more than
$1 million for Toys for Tots.
For Jarrett, the project was a family affair, with his three
youngest children, Natalee (17), Karsyn (15) and Zachary (10),
creating the car's unique motif, which looks as if children hand-painted
the design. Jarrett unveiled the car today at a convention of The
UPS Store franchisees.
The campaign includes sales of a 1:43-scale limited-edition, die-cast
replica of the Toys for Tots car, which will be available
exclusively at participating The UPS Store locations for the
retail price of $9.95. A portion of the proceeds will be donated
to Toys for Tots compliments of The UPS Store franchisees, UPS,
Dale Jarrett, Robert Yates Racing and Action Performance.
"There's nothing more rewarding than putting a smile on a
child's face," Jarrett said. "It's particularly
meaningful when you can do that for a child whose holidays might
not be very bright. I am pleased to have this opportunity to
support the Toys for Tots program through The UPS Store."
Participating The UPS Store locations also will offer customers
the opportunity to purchase a Toys for Tots pledge card for only
$1, with all proceeds going to support local Toys for Tots
activities. Sales of the die-cast cars and pledge cards are
expected to generate more than $1 million for Toys for Tots.
"A dollar doesn't seem like much these days," D.J. said.
"But when you think of all the love and joy it could help
deliver, it suddenly feels like a million."
In addition to participating The UPS Store locations, several
racing-related organizations will also serve as toy-collection
sites for Toys for Tots this holiday season. Robert Yates Racing
in Mooresville, NC and Dale Jarrett, Inc. in Hickory, NC will
both be collecting toys. Toys will also be accepted at Action
Performance's offices in both Concord, NC and Phoenix, AZ. In
addition, The UPS Store representatives will collect toys at a
special display at the season-ending Ford Championship weekend at
Jarrett will appear in a special public service announcement
encouraging support for the Toys for Tots program. The spot,
which is expected to begin airing in November, can be viewed at
About The U.S. Marine Corps Reserve Toys For Tots Program
The Marine Toys for Tots Foundation, an IRS recognized 501 (c) (3)
not-for-profit public charity is the authorized fund raising and
support organization for the Marine Corps Reserve Toys for Tots
Program. The Foundation provides the funding and support needed
for successful annual toy collection and distribution campaigns.
The foundation is located at Marine Corps Base, Quantico,
Virginia. Local Marine Corps Reserve units and volunteer
organizations collect and distribute toys in nearly 500
communities covering all 50 states, the District of Columbia and
Puerto Rico. For more information, visit www.toysfortots.org.
About The UPS Store
Mail Boxes Etc., Inc. (MBE), a UPS company, franchises The UPS
Store and Mail Boxes Etc. retail locations. The UPS Store and
Mail Boxes Etc. locations together comprise the world's largest
franchise network of retail shipping, postal and business service
centers, with more than 5,400 locations around the world. In the
United States, The UPS Store and Mail Boxes Etc. locations are
independently owned and operated by licensed franchisees of Mail
Boxes Etc., Inc. Outside the United States, locations are owned
and operated by MBE master licensees or their franchisees. For
additional information, please visit www.theupsstore.com or www.mbe.com.
About Action Performance
Action Performance Companies Inc. (NYSE: ATN) is the leader in
the design, promotion, marketing and distribution of licensed
motorsports merchandise. The Company's products include a broad
range of motorsports-related die-cast replica collectibles,
apparel, souvenirs and other sports-inspired memorabilia. Action
Performance markets and distributes products through a variety of
channels including the Action Racing Collectables network of
wholesale distributors, the Racing Collectables Club of America,
QVC, goracing.com, trackside at racing events, direct corporate
promotions, mass retail and department stores, specialty dealers
and select online retailers. For more information about Action
Performance and its many subsidiaries, please visit the company's
corporate Web site at www.action-performance.com.