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DALE JARRETT SAYS
"YES" TO RACING THE BIG, BROWN UPS TRUCK
UPS today announced the arrival of
the moment race fans have been waiting for - Dale Jarrett, driver
of the Robert Yates Racing #88 UPS Ford Taurus, has agreed to
race the UPS delivery truck in the fifth installment of the
popular "Race the Truck" advertising campaign.
What began as a way to create awareness for UPS's entry with the
#88 race team has since transcended the airwaves to become part
of NASCAR culture. For more than four years, everyone from
celebrities to race fans to UPS employees -- even Dale's father,
famed driver Ned Jarrett -- has encouraged Jarrett to take the
wheel of the ubiquitous brown truck. During FOX's broadcast of
the Daytona 500, scheduled for Sunday, February 20, fans will
finally hear their long-awaited reply, "Yes."
In the new commercial titled "Yes," Jarrett casually
enters a UPS conference room at the company's Atlanta
headquarters and announces he has reconsidered racing the truck.
A woman outside the room overhears this statement and tells a
fellow co-worker, resulting in a chain reaction of buzz around
the globe that even includes UPS employees in China. After it
seems everyone knows the big news, Jarrett re-enters and requests
this announcement remain a secret for now.
"While Jarrett may have wanted us to keep the news a secret,
we just couldn't keep something like this under our hood,"
said Patrick Guilbert, UPS vice president of sponsorships and
events. "The Race the Truck campaign lets us showcase the
playful side of UPS. We get down to business providing reliable
delivery and logistics services to the entire NASCAR family and
leadership with our sponsorship program."
UPS has flexed its muscles as the sport's official delivery
company by coordinating thousands of critical inbound and
outbound shipments within the controlled-access garage area at
NEXTEL Cup Series events through UPS Trackside Services. A second
commercial, also to debut on Sunday, demonstrates to fans how the
world's largest package delivery company helps keep the number
two-rated sport on television in high gear and moving fast.
Race teams, sponsors, officials, merchandise vendors and media
have come to depend on UPS Trackside Services for last-minute
shipments to arrive before the green flag. These services will
expand internationally when the NASCAR Busch Series travels to
the Autodromo Hermanos Rodriguez road course near Mexico City.
UPS Supply Chain Solutions will coordinate the customs clearance
and movement of more than 125 car haulers, media trucks and
official vehicles across the border and back.
Stateside, UPS has enhanced its relationship with the motorsports
community this year by becoming an exclusive track sponsor of
California Speedway, Homestead-Miami Speedway and Richmond
International Raceway in addition to expanded presence at Daytona
International Speedway. For five years, UPS has been the primary
sponsor of the #88 Ford Taurus driven by Dale Jarrett for Robert
Yates Racing. Jarrett extends his leadership as a premier driver
to the shared commitment of UPS drivers in their big, brown
trucks together with a team of nearly 370,000 dedicated employees
around the world.
Building on the sport's popularity and fan loyalty, UPS provides
updated information about UPS Racing, the #88 team performance,
features and photography and access to licensed merchandise at