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Creep Into Atlanta Motor Speedway with UPS Racing
Ghouls and Goblins
To help race fans get into the Halloween spirit, UPS Racing,
Robert Yates Racing and Action Performance Companies Inc. today
unveiled a "monstrous" new race car - the No. 88 UPS/Universal
Monsters Ford Taurus - that Dale Jarrett will pilot during the
NASCAR NEXTEL Cup Series race on Oct. 31, 2004 at Atlanta Motor
The UPS/Universal Monsters Ford, also unveiled today on www.racing.ups.com,
features classic characters of horror lore, including Dracula,
The Mummy, The Wolf Man and Frankenstein, who adorns the car's
hood. The brown and orange car also is "stitched"
together via a design that replicates Frankenstein's famous sew
"Halloween is a fun time of year - something, I think, every
family looks forward to," Jarrett said. "With this
special paint scheme and with the race actually falling on
October 31, it should certainly be a little more interesting than
usual. Anytime you're able to run a special paint scheme, the
race becomes a little more exciting for the team and the fans.
UPS has put together a good program with Action and Universal,
and hopefully we'll be able to put the UPS/Universal Monsters
Ford in victory lane."
In addition to the UPS/Universal Monsters Ford, Robert Yates
Racing also will field a No. 38 M&M's® Brand/Halloween
Ford for the 500-mile NASCAR NEXTEL Cup race on Halloween. Both
team cars will include a special "Team Halloween" logo
designed by Action Performance.
"Universal's Monsters are the most recognized characters in
the horror genre, and Action Performance has been fortunate to
showcase them in a variety of racing events over the last few
seasons," noted Fred Wagenhals, Action's chairman, president
and CEO. "Now, the Monsters are teaming up with Dale Jarrett
and UPS Racing for a Halloween race-day treat made for NASCAR
fans. This October, look for Jarrett, UPS Racing and the Monsters
to scare up a win at Atlanta Motor Speedway."
Action Performance will produce commemorative die-cast replicas
of the No. 88 UPS/Universal Monsters Ford Taurus in a variety of
collector scales. The collectibles, as well as other Robert Yates
Racing team memorabilia, will be available through Action's usual
distribution channels, including the 16-member Action Racing
Collectables distributor network and the Racing Collectables Club
of America. To locate an ARC distributor, please call 1-800-411-8404.
To join RCCA, call 1-800-952-0708 or visit www.goracing.com.
UPS has been the official express delivery company of NASCAR
since 2000 and the primary sponsor of the No. 88 UPS Ford Taurus
driven by Dale Jarrett for Robert Yates Racing since 2001.
Building on the sport's growing popularity and fan loyalty, UPS
has been recognized for a strong marketing platform that links
its services to the speed, precision and reliability of NASCAR
racing. UPS continues to build new business opportunity directly
within the racing community, related automotive and supplier
industries and with new revenues through licensed product
merchandising. Visit www.racing.ups.com for more information
about UPS Racing and the No. 88 team.
About Universal Studios Consumer Products Group:
Universal Studios Consumer Products Group (USCPG) is responsible
for global licensing and retail strategies as well as building
brand recognition. USCPG is a unit of Universal Pictures, a
division of Vivendi UNIVERSAL Entertainment (VUE) (www.universalstudios.com),
the U.S.-based film, television and recreation entity of Vivendi
Universal, a global media and communications company.
About Action Performance Companies:
Action Performance Companies Inc. (NYSE: ATN) is the leader in
the design, promotion, marketing and distribution of licensed
motorsports merchandise. The Company's products include a broad
range of motorsports-related die-cast replica collectibles,
apparel, souvenirs and other sports-inspired memorabilia. Action
Performance markets and distributes products through a variety of
channels including the Action Racing Collectables network of
wholesale distributors, the Racing Collectables Club of America,
QVC, goracing.com, trackside at racing events, direct corporate
promotions, mass retail and department stores, specialty dealers
and select online retailers. For more information about Action
Performance and its many subsidiaries, please visit the company's
corporate Web site at www.action-performance.com.